Chicago, IL – (November 19, 2014) – Today, Protein2o Inc. announced that its line of protein-enhanced waters will be on the shelves of most Kum & Go stores beginning in January. The launch will include Protein2o’s Berry, Lemon, Grape and their newest Wild Cherry in 16.9 oz. bottles for a suggested retail price of $2.29 each or 2 for $4.
Bob Kral, President & CEO of the Chicago-based company, says the collaboration is a perfect fit, “Our partnership with Kum & Go is a testament to their commitment to providing their customers with healthier functional beverage options—they understand the growing importance of protein as part of an overall healthy lifestyle. Consumers are more committed than ever to making healthier choices; we believe Protein2o is a natural extension to this commitment.”
In early August, Protein2o announced that it had closed a $6 million capital raise led by CK Capital LLC – a capital management firm specializing in actively managed investments. At the time of the raise announcement, Protein2o’s CEO said in a comment, “Our preparation, including our capital plan, is allowing us to deliver on every aspect of the business as we tap into the latent consumer demand Protein2o is satisfying. As a former retail executive, I know how important execution and service levels are as we have to win across all levels of the value chain from the consumer to the retailer and beyond.”
Protein2o is the first line of naturally flavored, low-calorie waters enhanced with 15g of protein and electrolytes giving consumers a way to stay hydrated while also providing an impressive amount of protein (30% RDA) to keep their bodies in optimal health. With only 70 calories, Protein2o is the lowest calorie RTD protein beverage available and is the ideal beverage for anyone wanting to lose weight, improve their physique, stay energized, or simply live a healthy lifestyle.
Protein2o was born from the crazy idea that there’s a better way to consume the two most important nutrients to our body, water and protein. A way that doesn’t taste chalky and isn’t filled with calories, carbs or even sugar. Behold, Protein2o, crisp, clean water enhanced with 15g of protein to nourish your body and electrolytes to keep you hydrated. Our light, thirst-quenching flavors, Berry Splash, Grape Splash and Lemon Splash, will make your taste buds’ dreams come true and change the way you think about protein. To learn more, visit us at drinkprotein2o.com or join the protein movement @protein2o.
About Kum & Go, L.C.
Kum & Go is the fifth largest privately held, company-operated convenience store chain in the United States. Founded on exceptional customer service, Kum & Go is a pioneer in the convenience store industry. The family-owned company began in 1959, in Hampton, Iowa, and has grown to more than 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming). Thanks to the efforts of its 4,700 associates, Kum & Go convenience stores continue to lead the industry in customer service and convenience.