Purity Organic Hires New Vice President of Sales

SAN FRANCISCO — The Purity Organic team continues to grow with the addition of Larry Belka as Vice President of Sales. Larry will manage all sales responsibilities previously held by Dave Minnick, who will take on a new title as President of the company.

Minnick said, “Over the years, a number of industry veterans have spoken highly of Larry and the level of execution he brings to the table. Our team is excited to work with such a well-respected sales leader.”

Larry has over 20 years of experience in the food and beverage industry working in various roles as a distributor, supplier and retail buyer, with a focus on beverages in each role. Larry has held sales and marketing management positions with Nantucket Nectars, HPHood, Cadbury Schweppes and most recently as the Vice President of Sales for The Switch Beverage Company, the largest sparkling juice in the US schools channel.

Belka, on joining Purity.Organic, said, “I am really excited to be joining Purity.Organic. This is a very exciting brand with unlimited potential, strong leadership and a very energetic and dedicated sales team. I am very much looking forward to helping take Purity to the next level and beyond.”