RealBeanz has hired Richard Edgell as its senior vice president of sales.
Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.
Edgell will attempt to expand Brooklyn, N.Y.-based RealBeanz beyond its East Coast footprint.
“Rich has a thorough understanding of the beverage industry and an unmistakable passion for achieving results,” Serge Freund, president of RealBeanz, said in a press release.
The full release is below:
BROOKLYN, N.Y. — RealBeanz™, the ready-to-drink gourmet iced coffee company, announced today the addition of Richard “Rich” Edgell to its executive team, to serve as Senior Vice President of Sales for the brand.
Edgell comes to RealBeanz with 25 years of experience in the beverage industry, most recently serving as Senior Vice President at the Dr Pepper Snapple Group. In this role, Edgell aggressively grew national sales and revenues across a diverse portfolio of brands including Vita Coco, Fiji, AriZona, Sunny D, Rockstar, Body Armor and Vitamin Water, among others.
In his new role, Edgell will assertively drive sales execution and negotiate national distribution for RealBeanz beyond its wide distribution on the East Coast. Currently, RealBeanz is available in 40 states, and is also available for purchase on the RealBeanz website. Edgell’s appointment coincides with a pivotal initiative for the brand, as the first marketing campaign for RealBeanz is due this summer.
Edgell sees a unique opportunity within the RTD coffee and iced coffee space, specifically for RealBeanz and the brand’s focus on health and wellness. With a unique blend of 100% natural ingredients, RealBeanz uses fresh reduced-fat milk to maximize flavor and health benefits, and contains no artificial colorings, sweeteners or preservatives.
“Rich has a thorough understanding of the beverage industry and an unmistakable passion for achieving results,” said Serge Freund, brand creator and President of RealBeanz. “We are thrilled to have Rich on board; his expertise in sales and strategic development will grow distribution in target markets, enhance brand awareness and ultimately drive sales.”
Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining premium-brewed beans and reduced-fat milk with functional ingredients such as vitamins and herbs. Currently available in seven flavors and personalities – Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist, Diet Cappuccino/Trim & Fit, Cappuccino with Coconut Water/Refresh and Dark Roast with Coconut Water/Refresh. Each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information, please visit www.RealBeanz.com, “like” RealBeanz on Facebook and follow on Twitter @RealBeanz.