Red Bull and RaceTrac Announce Air Race Collaboration

Red Bull Multimedia Cooler with Air Race footage Photo by Wesley KirkWHAT: To celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth September 6—7 at Texas Motor Speedway, the RaceTrac store in Frisco invites Dallas/Ft. Worth residents to participate in an augmented 3D virtual reality experience.  Guests will be given an opportunity to step into the pilot seat by wearing a specially designed 360° Oculus headset equipped with stereo vision and sound. Visually immersed in the Red Bull Air Race experience, guests will soar through the skies through the eyes of race pilots who are reaching speeds up to 230 mph, while competing just 50-80 feet off the ground.

To truly bring Red Bull Air Race World Championship to life, the entire RaceTrac store has been transformed into an exciting, immersive experience for the month of August including lifelike Red Bull Air Race World Championship event images on every window and gas pump, a Red Bull cooler with a video screen door featuring hair-raising footage of the world’s fastest motorsport, and a replica Red Bull Air Race World Championship plane flying high above RaceTrac’s snacks and beverages.

WHEN:             National Aviation Day, Tuesday, August 19

                                    12 p.m. – 6 p.m. 

WHERE:                       RaceTrac, 4740 Main Street, Frisco, TX 75034

VISUALS:

- Dallas/Ft. Worth residents experiencing an augmented 3D virtual reality experience of the Red Bull Air Race World Championship

- Red Bull Air Race World Championship b-roll and photos are available at redbullcontentpool.com

FOR MORE INFORMATION:

Ashleigh Collins, RaceTrac Communications Manager, 770-431-7600 ext.1557or acollins@racetrac.com.