SAN DIEGO — RuckPack has a new commander-in-chief who is poised and ready to lead the next phase of the company’s growth trajectory.
Derek Herrera will be taking over for Marine Corps Major Rob Dyer, founder and former CEO of the nutrition energy drink company that received initial investment on ABC’s “Shark Tank” in 2012 and is now a $5 million company. Dyer, who is still active duty as a professor of finance at the U.S. Naval Academy, was looking for a trusted replacement who could be devoted to the leadership role full-time.
Herrera is a veteran Marine Special Operations Officer and paraplegic who was injured taking an enemy bullet in the spine in 2012 while leading his team during combat operations in Afghanistan. He signed on as the company’s new CEO this month.
“Rob has taken RuckPack from an idea for holistic, well-balanced nutritional support while on the front lines, to a serious competitor in the mainstream consumer functional beverage industry,” said Herrera of Dyer. “It’s impressive to say the least; I’m honored to have his trust and very ready to take on the challenge of bringing RuckPack to the next level.”
While rehabilitating and attending business school at UCLA, Herrera got involved with RuckPack both as a fan of the product and all that the company was doing to support veterans.
“I knew about Derek far before he got involved with RuckPack,” said Dyer of his successor. “Once he came on board and began supporting the team, it didn’t take long for me to realize this is the guy I wanted to run RuckPack.” Dyer will remain involved with the company.
Herrera lives in Southern California with his wife, Maura.
RuckPack is a caffeine-free peak performance nutrition energy shot developed by Marine Corps Major Robert Dyer and tested by his team of Special Operations Forces while on the front lines in Afghanistan. Originally designed to provide core nutrition, razor sharp focus, instant energy and prolonged stamina to military warriors, the shot is now available for life’s warriors everywhere. RuckPack is 80 percent military service member-owned, and maintains a “10% Back Pact,” promising that a minimum of 10 percent of all profits will be donated to charity partners such as the MARSOC, Navy SEAL and Green Beret foundations. Committed to country and service, RuckPack is also the first company to offer veterans nationwide the opportunity to earn cash through commissioned sales via its Veterans Distributor Program. RuckPack comes in Blood Orange flavor and is available in Walgreens and other select retailers nationwide, and online at www.RuckPack.com.