Standing firm on its mission of fulfilling the promise of America, one of equality and justice, Epic Spirits, LLC, of San Antonio, Texas is donating a portion of the sales from the launch of its new super premium Equality Vodka for the advancement of the lesbian, gay, bisexual, transgendered (LGBT) communities .
To help insure a successful launch, it engaged the services of Saxco International, LLC, of Horsham, PA, world-wide packaging specialists for the wine, spirits, beer and food industries, to assist with the all-important packaging component for its new premium spirit. “Our role was to help create and deliver a beautiful package design with an innovative look and a distinctive shelf appearance, while adhering to the project’s budget parameters and time lines,” states Jimmy Owens, new product representative and category manager for craft spirits for Saxco International. Owens worked closely with the Epic Spirits brand development team from initial concept to finished design.
To move the project forward, Saxco sourced and supplied a tall 750 ML oval shaped bottle with sloping shoulders and a three-inch neck from Piramal Glass, of Park Hills, Missouri, one of its reliable, quality vendors in its vast global supply source network. Piramal sent the bottles to its decorating facility in Dayton, New Jersey where they were spray painted with an attractive green translucent finish and a white screen print on the front and back with the Equality logo prominently emblazoned.
In addition, Saxco turned to Tapi, of Norristown, PA, for the attractive silver aluminum bar top and synthetic cork to finish off the Equality Vodka package design. The bottles were filled at LiDestri Spirits in Rochester, New York.
“Equality Vodka is committed to providing funds to organizations that help in moving the Equality needle forward,” states Bert Gallagher, Jr., president of Epic Spirits, LLC. “For the first 24 months, we have selected Lambda Legal Services as our charitable recipient.”
“We visualize our premium vodka touching two large target audiences—the LGBT communities and the Millennials as we move forward with our grassroots efforts to promote Equality for all,” Gallagher notes. “The initial launch will be in Texas with a heavy focus on the Dallas marketplace because of its large populations of LGBT and Millenials.” Glazer’s Distributors will assist with the distribution.
Equality Vodka is a premium brand with a unique taste and smooth finish. It is 80 proof and 40 percent Alcohol By Volume. The target retail price is $29.99, but it may vary by location. For additional information, contact Gallagher at Epic Spirits at 210-213-6005 or email him at Bert@EpicSpirits.com.
About Saxco International, LLC
Saxco International, LLC, “Your choice for premium packaging solutions,” has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, beer and food industries. The company’s products and services include expert consultation from design to development, as well as customized services for packing. Saxco is headquartered in suburban Philadelphia, Pennsylvania with offices and warehouses in Louisville, Kentucky, Oakland, Fairfield and Napa, California, Vancouver, Washington, Tampa, Florida, Toronto, Ontario, Cincinnati, Ohio, Mountainside, New Jersey, Statesville, North Carolina, Chambersburg, Pennsylvania and Qingdao, China. For additional information call 215-443-8100, fax 215-443-8370 or on the web at www.saxco.com.