CINCINNATI — Sunny Delight Beverages Co. (SDBC), the maker of Sparkling Fruit2O, has elevated the sparkling beverage category with a product unlike any other; a new line of fruit-flavored sparkling water that hits the consumer palette sweet spot, Sparkling Fruit2O Lime Twists.
Research shows the majority of consumers across the country already add a twist of lime to their favorite beverage. In fact, 56 percent of consumers report adding a twist of lime to their traditional flat water, while 43 percent report adding it to their cocktail. With the introduction of Sparkling Fruit2O Lime Twists, SBDC is providing a new “twist” in the sparkling beverage category overall.
Sparkling Fruit2O Lime Twists come in four refreshing flavors including: Lime, Cherry Lime, Blueberry Lime, and Strawberry Lime. With a flavor profile unlike any other in its category, Sparkling Fruit2O Lime Twists was developed with the goal to help consumers find a reprieve from the daily rush, creatively described as “overwhelmia.”
“Our line of Sparkling Fruit2O Lime Twists provides a completely unique offering in the sparkling beverage category. This new line has helped us to rise above the competition by offering a bubbly and refreshing reward to consumers who are already enjoying their favorite beverage with a twist of lime,” says Ed Klene, associate marketing director at SBDC.
Sparkling Fruit2O launched in January of 2014 with Dr. Pepper Snapple Group (NYSE: DPS). Sparkling Fruit2O Lime Twists will broaden the brand’s relationship with DPSG and its direct store distribution partners, and will be available in stores nationwide in March 2015.
About Sunny Delight Beverages Co.
Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. It is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. The company’s brands include SunnyD citrus punch, Fruit2O flavored waters, Veryfine 100% juices and juice drinks, and Elations dietary supplement for joint health. Please visit www.sunnyd.com for more information about the company, its brands and its sustainability reports.