YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.
The survey covered more than 2,200 Americans and found the following information:
More than half of the survey respondents assume that something has been added to the juice they buy.
78 percent read juice labels at least sometimes and 54 percent read the labels often or always. 9 percent never read juice labels.
32 percent read juice labels to ensure they don’t buy juice from concentrate.
The survey also points toward a well-rehearsed idea in the better-for-you food and beverage industries: consumers are increasingly seeking transparency and an understanding of what they’re purchasing.
64 percent read labels to see the sugar content of the juice they buy.
89 percent say the natural sugars in juice are good for you.
80 percent believe fruit and/or vegetables should be the main ingredient of a juice drink.
Parents of children under 18 years old are 25 percent more likely than people without children to strongly believe that juice should contain only fruits and/or vegetables.
Americans don’t trust the following ingredients: high-fructose corn syrup, other forms of sugar (such as anything ending in “-ose,” artificial sweeteners, and generally anything they can’t pronounce.
7 percent don’t care what’s in their juice as long as it tastes good.