SAN DIEGO — Total Communicator Solutions, Inc., a leader in mobile brand management, today announced the launch of Spark Compass™, a precision mobile marketing application (app) developed for Suja™ Juice. The Suja Juice app uses the Gimbal™ context aware and proximity platform from Qualcomm Retail Solutions, Inc., which enables delivery of personalized, highly relevant communications to consumers on their mobile devices based on interests and context. Spark Compass enables brand owners to work with key retail partners to target shoppers by providing them with relevant content as they enter retail partner locations. Retailers can now strengthen their offer engagement strategy by the delivery of personalized, highly relevant communications to consumers on their mobile devices.
“With the Spark Compass Precision Marketing application, Suja Juice can deliver in-app experiences and notifications, including motivational messages, alerts and offers based on the user’s location. The Suja Juice app has a ‘cleanse timer’ sending reminders to those on the Suja Juice cleansing regimens. The app delivers educational information and relevant offers while consumers are inside participating retailers,” said Erik Bjontegard, president and founder of Total Communicator Solutions, Inc. “When users download Spark Compass enabled applications, they can receive customized offers, messages and information in real time, based on where they are and what they are interested in. This enables brands to provide additional value to the users, helping to build brand loyalty and trust.”
The first company to use the new Spark Compass app is Suja Juice, Inc. of San Diego. Suja was named third among Forbes Magazine’s 2014 list of America’s Top 100 Most Promising Companies. The Suja Juice app is available now from the Apple App store. Total Communicator Solutions launched the Suja Juice app and demonstrated the Spark Compass capabilities within the Qualcomm Retail Solutions Inc. booth at the National Retail Federation convention from Jan. 11-14, 2014, at the Javits Convention Center in New York.
“The Spark Compass app is exactly the technology edge that we need in this fast growing consumer product category, to enhance our customers’ brand experience,” said Jeff Church, CEO of Suja Life, LLC. “The Suja Juice app’s multiple features will extend the Suja Juice lifestyle by encouraging those that go through a cleanse to share it with their friends and enable us to establish a deep connection with our fans.”
About Total Communicator Solutions
Total Communicator Solutions, Inc. through its mobile based Spark Compass Mobile Marketing enables brands to create, manage and deliver highly targeted, hyper local mobile offers to retail shoppers. Retailers and brands can optimize offer-to-purchase conversion specific to Gimbal proximity based store locations and hyper-locations on shelf along the path to purchase. The cloud-based Spark Compass Mobile Marketing utilizes a central Content Management System, for the creation and management of brand notices, specialized offers, creation and activation of Gimbal locations, delivery of timely offers that are delivered in application, to the right person at the right time and place.
Gimbal is a product of Qualcomm Retail Solutions, Inc. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated marks are used with permission. Gimbal is a trademark of Qualcomm Retail Solutions, Inc., registered in the United States and other countries. Used with permission. www.sparkcompass.com