NEW YORK — Vertical Water™ Maple Water, a subsidiary of Feronia Forests, a certified B Corporation dedicated to conserving American forestland, today announced the achievement of two important company milestones: national retail distribution and non-GMO Project Verification, the only maple water currently on the market to deliver both.
“We’re thrilled with the support we’ve received from grocers nationwide,” said Valentina Cugnasca, Vertical Water CEO and co-founder. “We know non-GMO Project Verification is important to them, and to our customers, and we’re proud to announce our certification and our availability in stores across the country.”
Launched in September 2013, and now available in more than 400 traditional and natural grocery retailers across the U.S. including Sprouts Farmers Market, Wegmans, Whole Food Markets, Krogers, King’s Soopers, Fred Meyer and many independent natural food retailers, Vertical Water maple water’s momentum reflects a plant-based beverage category that continues to gain traction among grocery retailers and their shoppers. Major retailers are now carving out more space for simple, natural, real foods and beverages that are seeing increased popularity among consumers. Vertical Water, a beverage with no added ingredients, fits perfectly within this burgeoning category. It is available in a 16.9 oz. resealable package at a suggested retail price of $2.99.
Sourced and packaged in the U.S., Vertical Water is 100% pure maple water tapped fresh from American maple trees – with nothing added or taken away. It’s a naturally low-calorie, single-ingredient beverage with a hint of sweetness. It provides trace minerals, including manganese, a mineral important for bone health, fat and carbohydrate metabolism and is not only Non-GMO Project Verified, but also gluten free and vegan. A 240 ml serving of Vertical Water has 15 calories and 3 grams of naturally occurring sugar. Made from one of America’s important, sustainable resources – forestlands – Vertical Water is driven by its mission is to conserve and reconnect people with those forestlands, one sip of Vertical Water at a time.
About Vertical Water and Feronia Forests
Based in New York City, Vertical Water is a product of Feronia Forests, an award-winning Certified B Corporation dedicated to conserving American forestland. With Vertical Water, the idea is simple: by sharing the water from maple trees, forest owners have a financially viable reason for keeping their trees vertical. To learn more about Vertical Water and its mission, visit www.verticalwater.com and www.feroniaforests.com.