It may sound cliché, but for many of the exhibiting beverage companies at the 2014 Winter Fancy Food Show, the notion that the annual specialty foods convention is a sort of warm-up event for Natural Products Expo West is — at least in recent years — nevertheless valid. Certainly, the natural channel has overtaken specialty/gourmet in terms of development and growth of beverage brands, and, as a result, most marketers at the event indicated that they held back on announcing official product launches and major innovation until March and the Expo West show.
That being said, the Fancy Food Show did offer a significant amount of news from stalwart exhibitors, most notably Hint, which showcased new branding and taglines for its line lightly flavored waters. Hint, which is now marketed as “the unsoda” and “water made tasty,” also unveiled a new 16.9 oz. PET bottle to its Hint Fizz carbonated line, a package certain to open up new retail channels and distribution for the beverages.
Hint wasn’t alone. With several intriguing product debuts and packaging updates from a number of the 50 beverage brands represented at the show, including Purity Organic, Califia Farms, ITO En and Q Drinks, attendees caught a glimpse of new beverage trends and innovation that are likely to remain on a steady course throughout 2014.
In this video, filmed on location at the Moscone Center in San Francisco, BevNET CEO John Craven and Managing Editor Ray Latif offer a quick recap of 2014 Winter Fancy Food Show and a look at some of the brand updates and new beverage offerings featured at the event, some of which might just be early favorites for BevNET’s Best of 2014.