NEW YORK — Vita Coco, the country’s most popular coconut water beverage brand, announced today a stellar roster of pro-athletes who will serve as brand spokesmen in a new campaign. The line-up includes: Yasiel Puig of the LA Dodgers, Jadeveon Clowney of the Houston Texans, Manti Te’o of the San Diego Chargers, LaMarcus Aldridge of the Portland Trail Blazers, Julio Jones of the Atlanta Falcons, Joakim Noah of the Chicago Bulls, Giovani Bernard of the Cincinnati Bengals, and returning Vita Coco ambassador Marshawn Lynch of the Seattle Seahawks. The campaign started in September and runs through the end of the year.
The “Drafted by Nature” campaign, and its beach-inspired creative, will feature each of the eight athletes in out-of-home, digital, and shopper marketing programs designed to invite new consumers into the Vita Coco brand. The campaign will be one of the brand’s largest marketing efforts to date, leveraging the credibility of top pro-athletes to educate consumers on fresh coconut water’s impressive functional benefits.
Yasiel Puig of the LA Dodgers, who just won the National League West Division title for the second consecutive year, says “drinking coconut water is a part of my heritage and a great source of natural hydration both before and after a workout. I’m excited to partner with Vita Coco and spread the word about the importance of fitness and natural hydration for all athletes – amateur or professional.”
“We are proud of Vita Coco’s loyal following among professional athletes, and we are thrilled to welcome these outstanding players to the Vita Coco family,” said Jeff Rubenstein, Senior Vice President of Marketing at Vita Coco. “It’s exciting to see so many of our favorite athletes choosing Vita Coco for natural hydration benefits, on and off the field.”
About Vita Coco
Vita Coco is the country’s best-selling coconut water brand, sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. For more information about Vita Coco visit www.vitacoco.com.