HOUSTON, TX — July 23, 2014 – Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTCQB: MINE), today announced that the zero calorie formula of VitaminFIZZ® will be in production the second week of August. This will put the product on track to reach retailers’ shelves in California and New York City in August. The lightly sparkling, naturally flavored, vitamin enhanced beverage will include three initial flavors: Lemon-Lime, Mango-Orange and Strawberry-Watermelon. All three flavors will offer thirsty consumers 100% of the Recommended Daily Intake of Vitamin C, Vitamin B6 and Vitamin B12.
As consumer tastes continue to evolve, VitaminFIZZ® is setting the pace for the sparkling water category and is the latest example of progressive new trends in the beverage market. VitaminFIZZ® is a healthy and refreshing new alternative to heavily sweetened carbonated soft drinks, targeting young people who are weight and health conscious.
“We are very excited to pull the trigger on the launch of our highly anticipated sparkling waters that refresh as well as nourish the body,” said V. Scott Vanis, Minerco’s Chairman and CEO. “We are passionate about the quality of this product and proud to offer the public a healthier choice in the marketplace.”
VitaminFIZZ® Mango-Orange blends the sweet and tangy flavors of the tropics with a citrus twist, while the Strawberry-Watermelon flavor evokes the fresh taste of summer. For a more familiar flavor profile, there is the clean, crisp taste of VitaminFIZZ® Lemon-Lime but without the syrupy sweetness of soda.
“Sparkling water sales have seen a 16.3% increase in 2011 and 34% in 2012, which shows that consumers are thirsty for more options in this burgeoning category,” said Darin Ezra, CEO of Power Brands Consulting and Director of Level 5 Beverage. “We are thrilled to offer an exciting new entry into the market that has a healthier, vitamin rich component.”
Level 5 plans to launch VitaminFIZZ® in retail outlets later this summer in New York, and then Southern California, with rollouts in other top markets planned in the coming months. The locations will be available on the VitaminFIZZ® website and updates will be made regularly.
VitaminFIZZ® is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ® is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B and Vitamin C. Awaken your taste buds. Now that’s refreshing. See more at: www.vitamin-fizz.com, www.twitter.com/vitamin_fizz and www.facebook.com/
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTCQB: MINE) is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. http://minercoresources.com.