NEW YORK — VOSS Water of Norway today announced its 2014 summer promotion. The SPIN AND WIN “Drink in the Midnight Sun” promotion will engage consumers though heavy social media and point-of-sale in U.S retail stores. Participants will be able to enter through the official VOSS Facebook page or Twitter for the chance to win a luxury trip to Norway for the 2015 summer solstice, a weekend getaway, dinners at great restaurants, and hundreds of bottle of Voss. The promotion will be promoted on Facebook, Twitter and Instagram, delivering over 5 million social media impressions. VOSS is already a hit on Instagram. Due to its iconic look, fans have spontaneously posted over 145,000 photos of the distinctive bottle.
Starting June 15, in-store displays with Quick Response (QR) Codes will encourage consumers to immediately play the Spin and Win game on their smartphones. Participants can also play the Spin and Win game on their computers. The game has been designed to allow consumers to spin the VOSS bottle once per day when they share it with their friends through a variety of social media. Voss is expecting this feature to make the game go viral with lots of attention and excitement over the entire length of the six week promotion which ends July 29th.
Each day of the promotion 10 consumers will receive a free bottle of VOSS for 450 in total. Every week (six in total), someone will win a dinner for two at a leading fine dining restaurant. One first prize winner will be awarded a weekend getaway for two to a luxury hotel inclusive of specified meals in a luxury hotel. One Grand Prize winner will receive a luxurious trip for two to “Drink in the Midnight Sun” in Oslo while staying at the Thief Hotel, including meals and airfare.
“Everyone wants to live in VOSSWorld whether it’s a great restaurant, a luxury hotel or just enjoying the world’s most beautiful bottled water,” said Ken Gilbert, Chief Marketing Officer for VOSS Water of Norway. “The spin and win nature of the game combined with attractive prizes will make the summer exciting for VOSS distributors, retailers, and our consumers.”
About VOSS Water
VOSS bottled water comes from an artesian spring in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste perfect for all hydration occasions and is also the choice of world renowned chefs wishing to enhance a fine dining experience. Recognized for its distinctly iconic bottle design, VOSS is now offered at the finest hotels and restaurants in 50 countries worldwide. VOSS is available in both still and sparkling. www.vosswater.com