DENVER — Züm XR, a Denver-based energy drink manufacturer and developer of patented time-release delivery systems, is the recipient of the Whole Foods Market’s Local Producer Loan Program, a prestigious award to help small, independent companies grow their businesses. Whole Foods gives only a handful of companies this type of financial assistance. The award will allow Züm XR to further increase the quality of their products through research and production improvements.
“Being awarded this coveted loan further fortifies our strong relationship with Whole Foods Market,” said Züm XR’s Vice President of Marketing Michael McCarthy. “We are grateful for this partnership and the opportunities this support affords us,” said McCarthy.
“The funds will be used for additional manufacturing equipment and to conduct further clinical testing on our patented, time-release delivery system,” said company Founder and CEO Bob Niichel. “We have completed numerous in-house tests showing that our delivery system increases nutrient absorption rates, now we’ll have a third party validate these claims,” said Niichel.
The objective of the study is to prove that nutrients delivered via Züm XR’s patented extended-release delivery system are better absorbed than nutrients in other beverages. When the human body is given too many vitamins, it cannot absorb them all and they go to waste. Züm XR’s release system slowly delivers nutrients over a period of 3-5 hours, giving consumers optimal body absorption.
About Züm XR
Denver based Züm XR developed, market-tested and patented a new-to-world time-release delivery system to deliver active ingredients in a beverage, a new technology that will change the beverage category forever. Many vitamins and active ingredients are not readily absorbed by the body due to bioavailability issues. Züm XR’s licensable extended-release delivery system slowly delivers nutrients for optimal nutrition, and increases nutrient absorption rates. The Züm XR energy drink, available in Whole Foods Market, contains natural caffeine and time-release vitamins and electrolytes.