Los Angeles, CA (July, 2015) — The natural beverage category is one of the fastest growing sectors in the industry, rising 5.5% to nearly $53.5 billion overall sales in 2014. This growth is greatly attributed to the desire and demand among consumers for naturally healthy coconut water. In fact, over the next four years, consumers are predicted to spend over $2 billion on all natural coconut water. Amy & Brian (www.amyandbriannaturals.com) continues to fulfill this demand with its fresh and pure coconut water beverage-all of which are featured in its newly redesigned website that further inspires the online community to “Be Better”™.
Amy & Brian’s new website offers engaging content while inspiring consumers to live passionately through its “Be Better™” campaign. The website includes a tropical, lively design and provides pathways to product descriptions, an introduction to the Amy & Brian team, and a store locator to easily purchase the brand. The website’s community page exhibits the family-owned business’ appreciation and support for all people aiming to “Be Better”, and specifically highlights the inspiring brand ambassador team.
Apart from the new website, Amy & Brian is introducing a complete rebranding and redesigned packaging. The new design includes bold colored cans correlating to each delicious coconut water flavor, as well as a change from being known as Coconut Juice to Coconut Water, demonstrating an understanding of consumer understanding and appreciation for coconut water. In addition, Amy & Brian now offers two new flavors to its already popular line of fresh coconut waters: Cinnamon and Grape. These are unique and delicious additions to Amy & Brian Original, with Pulp, and with Lime varieties. Sourced from young green coconuts found in Southeast Asia’s tropical forests, Amy & Brian provides naturally sweet coconut water which is fat- and cholesterol-free, and rich in potassium and electrolytes.
Inspiring consumers to “Be Better,” Amy & Brian offers refreshing coconut water nationwide through its newly designed website. To learn more about Amy& Brian and its line of coconut water, please visit www.amyandbriannaturals.com.
About Amy & Brian Naturals
Amy & Brian Naturals, a family run business, has been selling coconut water for over a decade. Sourced only from young green Thai coconuts, Amy &Brian coconut water has a natural sweetness and well-rounded coconut taste with no added sugar. Available in a variety of flavors (including lime, grape and cinnamon) and sizes, Amy & Brian is passionate about giving consumers a great tasting product. Amy & Brian Coconut Water can be found with or without pulp in mainstream and natural specialty supermarkets throughout North America.
For further information about Amy & Brian Naturals, visit www.amyandbriannaturals.com. For media related inquiries, please contact Lauren Haines of Christie Communications at (805) 969-3744 or via email at firstname.lastname@example.org.