Califia Farms Names Erwin Penland Agency of Record

Full-service marketing agency Erwin Penland announced today that it has been named Agency of Record for Califia Farms, one of the fastest growing natural beverage companies in the United States. Califia Farms was recently named a 2015 “Breakout Brand” by Beverage World.  Effective immediately, Erwin Penland will handle all digital and creative projects for Califia Farms, including business strategy, social and media.

The account will be led by SVP, Group Account Director Kat Shafer and EVP, Executive Creative Director John Cornette.

“Our agency came together to win this business and we look forward to collaborating with Califia Farms to further build their already strong brand,” Joe Saracino, Chief Client Officer at Erwin Penland said. “The brand has an amazing history, an incredible product line-up, and great stories to tell. An inspiring company that is growing fast, Califia is rapidly opening new markets for their delicious products.  We can’t wait to get to work doing that with them.”

Led by beverage visionary Greg Steltenpohl, Califia Farms is a California-based, grower-owned food and beverage brand focused on “de-commodifying” the industry and leading the revolution toward healthier, delicious, plant-based foods. Their product lineup includes almond milks, coffee creamers, concentrated and ready-to-drink cold brew coffees, and specialty citrus beverages.

After a review, Erwin Penland was selected to help further build and grow the Califia Farms brand, which is widely recognized as one of the most innovative beverage brands. In addition, this ongoing partnership will focus on creative and digital work across multiple channels including social media, print and more. New creative work is slated to launch in November 2015.

“The EP team has a creative spirit that matches Califia Farms’ and we know this partnership will help us elevate our brand performance across all of our exciting and ever-evolving categories” said Victoria Nuevo-Celeste, VP of Marketing at Califia Farms.

About Erwin Penland

Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence, working for clients including Denny’s, Verizon, The UPS Store and L.L.Bean.  Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The firm is a member of The Interpublic Group of Companies (NYSE: IPG).


About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)

Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World and tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products coffee drinks category.