Los Angeles, CA – April 27, 2015: Caliwater Cactus Water, the original and leading cactus water, is officially available at Whole Foods Market’s Rocky Mountain Region. The Rocky Mountain Region has stores in Colorado, Kansas, New Mexico, Utah and El Paso, Texas. Distributed by UNFI (United Natural Foods Inc.), Caliwater is now available in the leading retailer of natural and organic foods located throughout North America and the UK.
The brand’s new, “not from concentrate” formula, which launched at the Natural Products Expo West in March, contains fewer calories and less sugar than all of the leading coconut waters and leading aloe juices currently on the market.
“Whole Foods is often on the cutting edge of new beverage product introductions and it is the natural next step for Caliwater. We fill the needs of their customers looking for both health and eco-conscious choices,” says Matt McKee, co-founder of Caliwater. “We’re continuing to expand our reach from Southern California throughout the U.S. We expect to quintuple the number of stores selling Caliwater in the next 12 months.”
Caliwater contains prickly pear cactus which is the only superfruit that contains all 24 of the rare and potent antioxidants known as betalains, which offer unique beauty benefits for the skin. Additionally, Caliwater delivers five naturally-occurring electrolytes, as well as prickly pear cactus extract which has been shown through clinical trial to relieve the symptoms of a hangover (Tulane Health Sciences Center, Dr. Jeff Wiese, 2004).
Caliwater retails for $2.99 and is currently also available at Gelson’s Market stores in Southern California, gourmet/health food stores, restaurants and the Ace Hotel in Palm Springs, as well as online at DrinkCaliwater.com and Amazon.com.
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Inspired by the exotic elements growing wildly around us, Caliwater set out to find a way to bring the incredibly beneficial nutrients of the prickly pear cactus to consumers with delicious simplicity and the ultimate hydration in mind. Caliwater is defined by a drive to create innovative, fresh, functional beverages that connect consumers to the earth and to one another. As a Non-GMO Project Verified, gluten-free, vegan and certified OU Kosher beverage, it contains zero fat and 100 percent natural ingredients with no preservatives.