Celsius Expands Distribution with KeHE

71i+Cvz6xuL._SL1024_Boca Raton, FL (September 14, 2015) – Celsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius®, the leading fat burning drink backed by clinical science, announces today the expansion of the brand’s distribution network and in-store marketing programs via enhanced partnership with KeHE Distributors (KeHE). The partnership will increase visibility for Celsius at top retail accounts throughout the nation via KeHE’s distribution network, and will also support the brand by executing in store promotional elements, such as displays and merchandising.

“As demand for Celsius continues to surge, we are confident that our strategic partners like KeHE will maximize the brand’s potential by reaching health-conscious consumers with our unique fat-burning, clean energy drink,” said Gerry David, Celsius President and CEO. “With proven success in a variety of regions and channels, we look forward to bringing Celsius to a larger demographic across the U.S. through our partnership with KeHE.”

KeHE is the largest specialty food distributor in the U.S., and strives to be the preferred supply chain partner in the specialty, natural, organic and fresh product marketplace in North America. KeHE brings partner products and marketing programs to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout the nation, and has already demonstrated success with Celsius as the brand’s distributor at Sprouts Farmers Market stores.  Now, the relationship has expanded to include enhanced marketing programs at existing accounts like Sprouts and Kroger.  With the growing demand for clean, healthy and functional beverages, KeHE will offer the complete Celsius RTD Can flavor line, including Sparkling Orange, Sparkling Wild Berry, Sparking Cola, Raspberry Acai Green Tea and Peach Mango Green Tea varieties.

Celsius is powered by the scientifically tested MetaPlus® formula that is a combination of a proprietary blend of ingredients including Green Tea, EGCG, Ginger, Calcium, Biotin, Taurine, Chromium, Caffeine, Guarana, and Vitamins B & C. The vitamin enriched products are clinically proven to boost metabolism, reduce body fat and accelerate transformations on any health promoting program.

Consumers can also experience additional health benefits from these great tasting, fat burning, healthy drinks. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat and improve cardio fitness and endurance. Celsius is available in a variety of flavors and contains no sugar, no high fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004.  Celsius is the world’s first and only negative calorie and fat burning drink. Backed by multiple university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide healthy, clean energy and accelerate results of any weight-loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first university study was conducted in 2005. Five additional studies from the University of Oklahoma were conducted over the next five years. All six studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About KeHE

KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America.  KeHE is an employee-owned company. For more about KeHE, visitwww.KeHE.com.