Here’s the week in review in distribution news across the beverage industry:
PepsiCo is now the official soft drink and bottled water partner of Live Nation, effectively ending a five-year partnership between Coca-Cola and the world’s largest concert promoter. The companies announced the multi-year partnership earlier this week, granting PepsiCo exclusive pouring rights at 75 of Live Nation’s U.S. venues. Additionally, Pepsi will now sponsor a host of upcoming Live Nation festivals including Lollapalooza, furthering Pepsi’s continued marketing efforts within the world of contemporary popular music. Currently, the company’s down in Austin, Texas as the official carbonated soft drink partner of South by Southwest.
Starbucks has entered into an agreement with Tingyi Holding Corporation to produce and distribute Starbucks’ ready-to-drink beverages throughout China. The arrangement will land Starbucks’ bottled Frappucino beverages in just short of 6,000 locations throughout the country, with plans to introduce new products by 2016.
Also headed to Asia is Hangover Joe’s, which signed a distribution deal with Cure Korea to bring its hangover recovery shots to Korea, Japan and China. Joe’s plans on placing a large focus on the Korean market, where the company reports that “South Koreans drink twice as much liquor as Russians, and more than four times as much as Americans.”
- Caffeinated Club has added distribution through Gourmet Purveyors International, which services over 900 retail locations throughout Southern California.
- True Drinks’ AquaBall will be carried at 698 Target locations across the United States. The sugar-free, naturally-flavored water for kids will be available in six packs in three different flavors
- INVIGORADE has secured distribution at Bristol Farms, bringing its natural endurance drink to the California-based grocery chain’s 15 locations.
- Celsius’ Flo Fusion pre-workout drink is entering Vitamin Shoppe this month. The company is also introducing Flo Fusion in an on-the-go powder stick form.