WHITE PLAINS, N.Y., Sept. 9, 2015 /PRNewswire/ — Today, evian and New York-based fashion designer Alexander Wang unveil the 2016 evian Limited Edition bottle. Wang’s design features his signature bar code logo on two contrasting bottles, one black and one white. The purity of evian water is emphasized through clean graphics and highlighted by the play of the lines on the bottles.
Alexander Wang applies the barcode logo in different ways and throughout different collections and seasons. Inspired by the unique purity of evian water, Wang put it into new context on its iconic glass bottle. The design is clean, simple and, at the same time, interacts with the dynamic reflections of water as a natural element.
“In my approach to design, I have always had an un-precious outlook, focusing on the pieces that people wear every day, then tweaking them and elevating them to give a distinct point of view,” said Wang. “evian water is something that is truly ‘every day’ yet precious by design. We used linear and strong graphics to give the brand’s iconic bottle our sensibility, and to create a new take on it.”
Since 2008, evian has worked with some of the world’s most prestigious designers to create a limited edition bottle. Through the creative vision of artists such as Diane von Furstenberg, Paul Smith, Jean-Paul Gaultier, Elie Saab and KENZO, each collaboration is a renewed celebration of purity and playfulness and a reinterpretation of evian’s spirit through art and design.
“The architectural and minimalistic approach Alexander Wang brings to his creations really caught our attention,” said Olga Osminkina-Jones, Vice President of Marketing for Danone Waters of America. “His creations are iconic yet extremely inclusive and relevant today, pure interpretation of the modern audience values. The black and white color contrast, that Alexander Wang chose, makes a statement about evian purity in a very contemporary way.”
The 2016 evian x Alexander Wang Limited Edition bottle will be available in 75cl glass bottles at evian.com and retailers worldwide beginning November 2015.
evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.
About Alexander Wang
Alexander Wang was born and raised in San Francisco, CA and later moved to New York City to attend Parsons School of Design. In 2005, after two years, he pursued the launch of his own label. The collection began predominately in knitwear, represented by six unisex silhouettes. In spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection was shown for the first time on the runway in fall 2007.
In 2008, Wang received top honors as the recipient of the Vogue/CFDA Fashion Fund and launched his first handbag collection the same year; in 2009, he was recognized by his peers when announced the winner of the Swarovski Womenswear Designer of the Year. Also in 2009, Women’s T by Alexander Wang and Footwear launched, while Men’s T by Alexander Wang launched a year later. Men’s ready-to-wear launched in 2011 and Alexander Wang was acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for Best Accessory Designer that same year. In 2013, Wang was honored by the Fashion Group International, and in 2014, he is the only designer nominated in two CFDA Awards categories: Womenswear Designer of the Year and Accessories Designer of the Year.
Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC. Following the NYC flagship store opening, Alexander Wang opened its second flagship store in April 2012 in Beijing, China and third in October 2013 in Tokyo’s Aoyama district. Today, Alexander Wang has over 25 stores worldwide, including its own E-Commerce site shipping to more than 50 countries. Men’s and Women’s categories offer ready-to-wear, T by Alexander Wang, handbags, footwear, small leather goods and the OBJECTS collection, a curation of personal lifestyle items, which are also sold to over 700 of the world’s leading retailers across all categories.
In its essence, the Alexander Wang brand’s sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an un-precious outlook on fashion, and always reflect a sense of ease. He is renowned for his irreverent approach and for perpetually evolving and re-contextualizing the urban uniform.