Evolution Fresh Launches “3 Days to Green” Campaign

evolutionfreshWith the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight fluid ounce serving, and have no added flavors or sweeteners: Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger and Smooth Greens[2].

The broad selection of green juices are available to meet the needs of a significant number of consumers trying green juice – a recent Evolution Fresh survey reveals that 43 percent of people in the U.S. have tried green juice[3].

“As the demand for green juice continues to grow, we are set apart by what we put into the bottle– juice made from the green vegetables customers want,” said Julie Key, brand marketing director, Evolution Fresh. “A product line-up of variety is essential and with the four cold-pressed green juices made from more than a pound of green vegetables, Evolution Fresh is giving people the goodness they expect from green juice.”

In fact, an Evolution Fresh study reveals that it’s what is inside the bottle that counts when it comes to green juice. Of those surveyed, 36 percent look for a vegetable as the first ingredient, 38 look for low sugar and 34 percent look for more vegetables than fruit.

3 Days to Green with Evolution Fresh

As the New Year begins, Evolution Fresh is challenging Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement.

“This New Year we want to shift the focus from cutting back and restriction to adding something good to your life,” said Jimmy Rosenberg, founder of Evolution Fresh. “Decades of experience has shown me that by drinking one green juice a day for three days your routine begins to change, and it becomes easy to incorporate green juice into your daily diet. Drinking green juice daily has helped guide me to feeling great.”

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Evolution Fresh is rewarding those who take #3DaystoGreen pledge at EvolutionFresh.com/3DaystoGreen and enter the 3 Days to Green sweepstakes with prizes that give a helping hand toward healthy habits. Prizes include one month of free Evolution Fresh cold-pressed juice, workout wear, fitness trackers and more[4].

Who’s Going Green

The “Evolution Fresh Green Juice Habits Study” reveals:

  • 2 out of 5 people in the US have tried green juice. 43 percent of consumers from coast-to-coast have tried green juice
  • Spinach reigns as the new King of Green. 58 percent of consumers name spinach as the most important ingredient to have in a bottle of green juice
  • 86 percent of those who drink green juice look at the ingredients to see what is in their bottle
  • Consumers are placing importance on low sugar content (38 percent), seeing a green vegetable listed as the first ingredient (36 percent) and that the bottle in-hand contains more vegetables than fruits (34 percent)

Evolution Fresh Green Juice Selection

Since the early days of Evolution Fresh, Jimmy Rosenberg has worked with a talented culinary team to creatively combine fruits and vegetables into unique juice blends that highlight the natural and nutritional qualities of the produce. Evolution Fresh has a wide assortment of green juice varieties that are cold pressed, HPP processed, and offer a spectrum of flavor options for those looking to make drinking green juice a daily habit. The greenest Evolution Fresh green juices have 10 grams of sugar or less per eight ounce serving, no added flavors or sweeteners and three of the first four ingredients are vegetable juices. These juices include:

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple – ideal as an everyday green juice, or for those early in their green juice journey

Essential Greens with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish – ideal for the green juice lover

Smooth Greens: a green vegetable and fruit juice blending cool cucumber and leafy greens with pineapple, apple, and mint for a soft and smooth finish – ideal as an everyday green juice and offers variety for green juice drinkers

Organic Sweet Greens and Ginger: a refreshing green juice blending a medley of green vegetables and crisp apple, finished with a squeeze of lemon and a spicy ginger kick – a 100 percent organic offering and a twist on a consumer favorite

Evolution Fresh also has choices for those new to green juice. Coconut Water and Greens is an approachable fruit and vegetable juice that can help introduce the cool flavors of cucumber and leafy greens with refreshing and hydrating coconut water and a splash of sweet pineapple.

3 Days to Green Evolution Fresh Tip Sheet


About Evolution Fresh, Inc.

Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available in more than 6,000 grocery retailers, 7,200 Starbucks® stores, and in four company-operated Evolution Fresh retail locations. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference please visit, evolutionfresh.com.

About the Survey

The Starbucks Evolution Fresh Survey was conducted by Wakefield Research among 1,000 U.S. adults ages 18+, between November 22 through December 2, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with a similar group.

[1] According to the 2014 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council. As in 2013, eating more fruits and vegetables is the most common effort Americans report taking to improve their diets. Nearly one out of three consumers have begun eating more fruits and vegetables within the past year, and just over half have been trying to do it more than a year

[2] One pound of green vegetables in Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens.

[3] Evolution Fresh Green Juice Habits survey conducted by Wakefield Research among 1000 American adults age 18+ using email invitation and online survey.  December 2014

[4] NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Evolution Fresh 3 Days to Green Sweepstakes is open to legal eligible residents of 50 US/DC, 13 years or older. Sweepstakes starts 1/2/15 at 12:00 PM ET and ends 2/28/15 at 11:59:59 PM ET. Void in PR & where prohibited or restricted by law. Click here for Official Rules and details including how to enter, free method of entry, prizes, odds of winning, etc. Sponsor: Evolution Fresh, Inc., 2401 Utah Avenue South Seattle, WA 98134.© 2014 Evolution Fresh, Inc.  All Rights Reserved.

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