High Performance Beverage Co. Announces Co-packing and Bottling Agreement with Southeast Bottling & Beverage

CAVE CREEK, AZ–(Marketwired – Apr 22, 2015) – High Performance Beverage Co. (OTC PINK: TBEV) (the “Company”) is pleased to announce they have signed a new exclusive Co-packing and Bottling Agreement with Southeast Bottling & Beverage for their line of High Performance Sports Beverages.

Southeast Bottling & Beverage offers a wide range of premier beverage manufacturing through a comprehensive portfolio of services, consisting of cost-effective co-packing, warehousing, fulfillment, distribution and relational service with excellence and exceptional quality. Southeast Bottling & Beverage utilizes highly qualified and experienced nutrition technologists, chemists and production engineers. They strive to maintain the utmost standards of environmental protection through recycling and Organic protocol along with strict adherence to FDA and Good Manufacturing practices.

Located in Dade City, Florida, Southeast Bottling & Beverage features a spacious 76,000 square foot facility that is equipped with the latest in beverage manufacturing and co-packing technology. Since 2001, they have provided more than a decade’s experience as beverage co-packers with start-to-finish turnkey capability, state-of-the-art facilities and equipment, and customer service that is second-to-none.

The Company is also pleased to announce the recent retirement of $50,000 in convertible notes. The Company is currently looking at strategic ways to pre-pay and retire additional notes in 2015.

Mike Holley, High Performance Beverage President, stated, “The signing of this new exclusive Agreement with Southeast Bottling in combination with our previously announced exclusive partnership with Zuckerman-Honickman is the culmination of several months of hard work in creating a top line dynamic team capable of handling start-up to mass production of our High Performance line of sports beverages and will be able to handle the exponential growth we anticipate with our company as we grow closer to a new production date.” He also stated, “We are also very pleased to announce that we have recently retired $50,000 in convertible notes and are working towards the retirement of future notes in order to limit and control any potential dilution in our company.”

For more information go to:

Southeast Bottling and Beverage

www.southeast-bottling.com

High Performance Beverage

www.highperformancebeverage.com

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, High Performance Sports Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.