High Performance Beverage Co. Announces Completion of FDA Guideline Testing for Sports Beverage

CAVE CREEK, AZ–(Marketwired – Aug 6, 2015) – High Performance Beverage Co. (OTC PINK:TBEV) (the “Company”) is pleased to announce that Southeast Bottling has completed the required FDA guideline testing for their High Performance Sports Beverage.

The High Performance Sports Drink has now been placed in Southeast Bottling’s queue system and is set to begin production on August 18, 2015.

Mike Holley, High Performance Beverage President, stated, “We are extremely pleased to announce that our product has completed and passed all required testing in order to meet current FDA guidelines.” He added, “We truly appreciate the patience exhibited by our shareholders as we worked expeditiously in meeting all our mandated FDA labeling and testing procedures. We can now focus our attention on the production and marketing of our product and are excited to get our drink into the hands of consumers.”

The company also plans on releasing a new dynamic corporate website at the time of production. This website will be capable of presenting a professional presentation to potential investors, shareholders, consumers and the general public. Features will include an athlete endorsements page, press room, investor relations page and a market link to purchase High Performance Sport Drinks. Special attention is being made to integrate all forms of social media into the website and expect it to help bring brand awareness to the company.

In other related news, the Company is pleased to announce that they have mediated and settled their Texas vs. Nation Bowl Game lawsuit with Overtime Marketing SE, amicably. This settlement will now end the ongoing costs and time associated with going to trial, while allowing the Company to invest 100% of their time and efforts into the brand awareness, marketing and production of their line of sports drinks. This settlement also brings to an end any and all outstanding litigation against the Company.

For more information go to:

High Performance Beverage

www.highperformancebeverage.com

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.