High Performance Beverage Co. Issues Shareholder Update

CAVE CREEK, AZ–(Marketwired – Jun 22, 2015) – High Performance Beverage Co. (OTC PINK: TBEV) (the “Company”) is pleased to provide an update for the production, marketing and sales of its High Performance Sports Beverage.

As previously announced, the company has set its official production date for June 29, 2015. The Company is pleased to report that the bottles, labels and proprietary formulation have been sent to its co-packer Southeast Bottling and Beverage in preparation of its first production run.

Over the course of the next 7-10 days Southeast Bottling will be running a series of test runs of the High Performance’s Sports Drink in order to measure and validate the consistency of the product, ingredient content and quality, which is now required for all ingested dietary supplements. Based on the results, the Company expects to be in full production for its first full run within (+/-) 7 days of the previously announced production date.

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Once production begins, the Company plans on making its Sports Drink initially available online through its corporate website, while they continue to explore additional online retailers. Credit card processing will be made available through Amazon Pay. The Company chose Amazon Pay because of its one-click purchasing for its 200 million (+) Amazon members, ability to capture mobile sales, ease of checkout and secured payment processing.

Additionally, the Company plans to embark on a comprehensive social media product awareness campaign to run parallel with the start of production. We expect to see high volumes of traffic over Twitter, Instagram, Facebook and YouTube in addition to anticipated participation from our Pro-athlete endorsers.

The Company has commissioned and is in the process of developing a brand new state of the art corporate website which is expected to be completed by the first week of July 2015. This website promises to deliver a visually appealing and dynamic site capable of capturing the attention of shareholders, potential investors and end-user consumers. The website, while visually dynamic, will be highly functional while easy to navigate and will include a market page for purchasing product, a media relations room for anticipated news coverage and industry related articles, an investor relations page, product information and contact information.

Mike Holley, High Performance Beverage President, stated, “The next several weeks should prove to be an exciting time for High Performance Beverage as we begin production of our first product in a series of High Performance Beverage Sports Drinks. A significant amount of time and effort has been invested in order to finally bring this product to market. We look forward towards moving towards expanded online sales, dual coast distribution and additional new flavors in the upcoming months.”

The Company is currently in negotiations to raise significant working capital that will help build inventory levels in order to meet supply/demands needs anticipated with the Company’s future launch on to retail shelves through their nationwide distribution network and still maintains its commitment towards retiring convertible debt.

For more information go to:

High Performance Beverage

www.highperformancebeverage.com

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, High Performance Beverage Sports Drink, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day with the added benefit of post recovery. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.