High Performance Beverage Co. Names Zuckerman-Honickman its Exclusive Supply Partner

CAVE CREEK, AZ–(Marketwired – Mar 25, 2015) – High Performance Beverage Co. (OTC PINK: TBEV) (the “Company”) is pleased to announce they have named Zuckerman-Honickman their exclusive supply partner for their line of High Performance Sports Beverages.

For over a century, Zuckerman-Honickman has been a leader in the packaging industry with a reputation for excellent customer service, superior buying power and industry know-how. They offer the most innovative solutions for companies looking to create both market and brand awareness in the retail industry. Their experienced team is committed to offering optimum packaging solutions, while establishing long-term partnerships. Look around and you’ll find Zuckerman Honickman bottles everywhere.

Mike Holley, High Performance Beverage President, stated. “We are extremely pleased to announce Zuckerman-Honickman as our new exclusive supply partner for our line of High Performance Sports Drinks. We now find ourselves at a critical juncture in the decision making process of bringing our sports beverages to the retail market and it is imperative that we begin to align ourselves with the best people and companies in the industry.” He also stated, “This is the first of several changes and upgrades we plan to execute on the short term as we grow closer to a final announcement for production.”

For more information go to:

Zuckerman-Honickman

www.zh-inc.com

High Performance Beverage

www.highperformancebeverage.com

About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.