NEW YORK, Dec. 8, 2015 /PRNewswire/ — Matcha LOVE, the innovative green tea line created by Brooklyn based beverage company and premier leaders of green tea- ITO EN (North America) INC., has been awarded BEVNET’s “Best of the Year 2015” –Best Tea Based Beverage. The award was presented at BEVNET LIVE on December 7, 2015 in Santa Monica, California, the leading conference and business forum for the US Beverage Industry. Award winners are selected from thousands of products by BEVNET, considered the leading authority on beverages since its inception in 1998.
“We are greatly honored to be recognized as a BEVNET Best of 2015 Award Winner,” says Jim Hoagland, COO of ITO EN (North America) INC. “As a company with a long legacy of Japanese tea expertise, we are pleased that our Matcha LOVE brand has resonated in taste and innovation with this revered Matcha powder that has traditionally been used in Japanese tea ceremonies.”
Taking green tea to new heights without losing its authenticity, the launch of Matcha LOVE Organic Teas was created to introduce a pure Matcha experience that was fun and approachable, while capturing the fresh umami taste and vitality of the tea leaf. Brewed with Non-GMO whole loose leaf green tea and 100% Japanese Matcha, the finely milled green tea powder and rising beverage “star” is revered for its natural energy boost and restorative powers.
“We’ve had great success with our retail partners with Matcha LOVE teas,” says Adam Hertel, Sales V.P. of Grocery. “The growing demand for healthy beverages that are unsweetened and taste great is what continues to drive our business.”
Leading the trend in all things Matcha, the Matcha LOVE brand offers an array of products to include Ceremonial Matcha powder, Culinary Matcha, teabags and ready-to-drink Matcha shots. The line has been recognized with a number of awards, most recently placing First Place by the North American Tea Championship 2015 in the Unsweetened Green Tea Category for Matcha LOVE Ready-to-Drink Traditional and “Best Innovative Product 2015- Tea as An Ingredient” for Matcha LOVE Culinary Matcha.
About ITO EN:
A subsidiary of ITO EN(Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, Matcha LOVE , Jay Street Coffee® and Distant Lands Coffee.