ATLANTA, Feb. 13, 2015 /PRNewswire/ — Kill Cliff announced today it is adding a new flavor to its recovery drink lineup: Berry Legit. A berry legit combination of lemonade and blackberries, Berry Legit is a recovery drink unlike anything on the market. It joins Kill Cliff’s already popular line of refreshing drinks including Tasty, Free Fall, and Double Awesomeness.
“Berry Legit is like drinking a can of charisma with a flavor our fans have been asking for,” said Todd Ehrlich, CEO of Kill Cliff. “The awesome combination provides athletes and fitness-minded consumers alike with yet another reason to choose Kill Cliff as their recovery drink to help replenish their body post workout or any time they are thirsty.”
Sugar free and sweetened naturally, Berry Legit is only 20 calories with 25mg of caffeine. The recovery drink’s key, functional ingredients are formulated to be healthier and tastier, combining vitamins, enzymes, micronutrient replenishment, electrolytes and hydration.
To launch the product, Kill Cliff is featuring two athletes who represent unlikely combinations of their own: Erin Lavoie, a female lumberjack who dominates the sport, and Matt Fraser, a preeminent CrossFit athlete and mechanical engineering student at Vermont College.
Berry Legit can be found in single-serve 12-ounce cans as well as 4-packs, at a suggested retail price of $2.99, 2/$5.00 for cans, and $9.99-$10.99 for 4-packs. They can be purchased at Walmart, Kroger, QT, Vitamin Shoppe and RaceTrac or online at killcliff.com (please check availability at killcliff.com)
Like all of Kill Cliff products, a portion of the proceeds of every Berry Legit case sold is donated to military and veteran-based charities, including Kill Cliff’s official charity partner, the Navy SEAL Foundation.
About Kill Cliff®
Founded and created by a former Navy SEAL, Kill Cliff® – The Recovery Drink, is a premium sports beverage formulated with quality functional micronutrients which aid in recovering from strenuous activity and physical exertion. Kill Cliff Recovery Drink is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body’s inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.
Available in a variety of flavors, Kill Cliff Recovery Drink is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.
Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans, athletes, and consumer package goods experts who are committed to supporting philanthropic organizations including The Navy SEAL Foundation and Wounded Wear. Test Positive for Awesome®.