KOLOA, Hawaii, Aug. 11, 2015 /PRNewswire/ — KonaRed Corporation (OTCQB: KRED), a food and beverage company based on the exclusive and highly functional Hawaiian CoffeeBerry® coffee fruit from Kona, Hawaii, announced today that it has hired Kyle Redfield as President and Chief Operating Officer. Mr. Redfield brings an impeccable industry reputation and extensive experience in growing revenue and profitability across the food, beverage, healthy snacks and dietary supplement industry.
For the past four years Mr. Redfield was General Manager of POM Wonderful, LLC, a beverage and fruit extracts company. At POM Wonderful he started the industrial division and grew the Company’s revenue significantly within 2 years’ time, and the division continues to grow today. The Wonderful Company, parent company to POM Wonderful, generated $3.5 billion in sales as of October 2014. Redfield managed a global sales team, designed and implemented all sales support materials, approved marketing trade expenditures and was the lead negotiator on multiple contracts with co-manufacturers. While expanding global sales reach including opening up the EU and Asia regions, he created multiple processes for customer service, shipping, technical and regulatory compliance, finance and production and was responsible for full management of profit & loss, overhead, travel & entertainment and budgeting.
Mr. Redfield will oversee KonaRed’s global sales efforts, new product development, staff management, forecasting, production, distribution and day-to-day operations. His focus will be on expanding the sales and marketing strategy to increase revenue and profitability.
KonaRed CEO Shaun Roberts stated, “Kyle is a true professional, and we are honored that he has chosen to join our organization. Given his extensive industry specific knowledge, experience and results-oriented approach at POM Wonderful, Kyle will be instrumental in implementing key strategic objectives to ensure KonaRed achieves its goals now and into the future.”
“I am thrilled at the opportunity of joining KonaRed as President and COO. The Coffee Fruit category is rapidly gaining momentum and this is the perfect time to join KonaRed, the leader in this growing space. KonaRed is a young company with a quality, US-based supply source from Hawaii, highly sought after products and a great company culture. It’s the perfect mix for success. Shaun Roberts has done an excellent job building the foundation of the business and I’m excited to join him in making this a world class organization,” said Kyle Redfield.
About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional products, including beverages and nutritional supplements, that bring the attributes of Hawaiian Coffee fruit to an international consumer market. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed went public and the Company trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from the Hawaiian Coffee Fruit. These extracts are used to produce KonaRed’s Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole Foods, Safeway, Walmart and 7-Eleven stores as well as in many other retail outlets throughout the US and Canada. More information about KonaRed and its products can be found at www.konared.com.