Kool-Aid Launches Liquid Concentrate ‘Easy Mix’ in Tropical Punch, Cherry & Grape Flavors

NORTHFIELD, Ill., April 6, 2015 /PRNewswire/ — With millions of families gearing up for summertime fun,Kool-Aid, the beloved American brand bringing smiles to faces for decades, introduces a convenient new liquid concentrate beverage mix.  Fans of the popular brand can now say “Oh Yeah!” to Easy Mix – deliciousKool-Aid flavor, that offers both convenience and value with 50% less sugar than leading regular sodas.

Available in three varieties – Tropical Punch, Cherry and Grape – Kool-Aid Easy Mix is now sold in 18.2 fl. oz. bottles at grocery stores nationwide. With a suggested retail price of $2.99, the beverage mix provides fans a great value of six quarts or 24 glasses per bottle. With simple two-step directions – pour and stir – and an easy-to-read measure strip on the side of the bottle, preparing Kool-Aid has never been easier.

“Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value,” said Dennis Wu, Senior Brand Manager of Kool-Aid. “Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time.”

A MAN OF THE TIMES
Since his introduction in a 1954 advertisement, Kool-Aid Man has maintained his role as the friendly face behind the iconic 88-year-old brand.  The famed spokespitcher will once again take the spotlight through the brand’s marketing channels in 2015 including new fifteen and thirty-second TV spots, social media outreach and public appearances where he’ll return to his roots exclaiming his signature two-word, iconic catchphrase, “Oh Yeah!”.

“From generation to generation, Kool-Aid Man has been blessed with an optimistic sense of wonder and innocence that invites everyone to embrace the joy of childhood,” said Wu. “In fact, Kool-Aid Man never grows old and sees every day through the lens of fun-colored glasses.  As our brand continues to evolve and offer new products and experiences, we expect Kool-Aid Man to consistently reflect the current times and be a man of fun-filled action.”

Fans can follow Kool-Aid on social media for additional product news and updates atwww.facebook.com/koolaid or www.twitter.com/koolaid. For more information, visit www.koolaid.com.

ABOUT KOOL-AID
Kool-Aid is the iconic brand of flavored drink mix owned by Kraft Foods that has stood for fun and flavor for generations. The KoolAid Man, who has been the embodiment of the brand since he first appeared in an advertisement in 1954, has undergone a series of makeovers throughout the years but has always maintained a consistent voice by exclaiming his signature two-word, iconic catchphrase, “Oh Yeah!”. Kool-Aid now has over 3 million Facebook followers and the Kool-Aid Man has his own Kool-Aid Photobomb app that lets fans with Android or iPhones photobomb their pictures with the famous spokespitcher. For more information visitwww.kool-aid.com, www.facebook.com/koolaid and www.twitter.com/koolaid.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands includeKraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters andVelveeta. Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.