Labrada Lean Body Protein Shakes Unveils New Packaging

DENTON, TEXAS (May 14, 2015) – Beverage manufacturers are looking for ways to make their products more competitive and stand out on shelves. Labrada Nutrition, a leading maker of nutrition supplements, shakes and bars, has turned to innovative packaging solutions to achieve this goal.

Labrada Nutrition will begin packing its Lean Body® Protein Shakes in Tetra Pak’s Tetra Prisma® Aseptic 330 mL carton. Tetra Prisma Aseptic with DreamCap™ has a unique eight-sided shape and a resealable screw cap designed especially for on-the-go products like nutrition shakes. It’s the perfect package for beverages that can be enjoyed anywhere.

Labrada Nutrition was founded by pro bodybuilding Hall of Famer Lee Labrada to empower people with nutritional products and the knowledge they need to get into great shape and be healthy for life. Unlike competing shakes, Labrada Lean Body® shakes contain zero sugar.

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Previously using plastic bottles exclusively, Labrada researched packaging options and found that launching Tetra Pak cartons would allow them to achieve greater profit margins, and would make the product more competitive by lowering its price point.

“At the end of the day, it’s all about reaching as many customers as we can,” said Lee Labrada. “Launching in Tetra Prisma Aseptic cartons has lowered our costs, allowing us to pass savings on to the consumer. And the design of the packaging really helps our product stand out.”

Like all other Tetra Pak cartons, the Tetra Prisma Aseptic carton is designed with the environment in mind: it is recyclable and composed of 70 percent paper on average. The cartons also have a low carbon footprint throughout their entire life cycle because they are lightweight, compact and made mainly of a renewable resource: paper from selectively harvested, regrown trees.

Labrada Nutrition products are available at Walmart, select grocery stores and specialty stores in the U.S., as well as Labrada.com and Amazon.com.

ABOUT TETRA PAK

Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™,” reflects our vision to make food safe and available, everywhere. FSC license code for Tetra Pak is FSC™ C014047. More information about Tetra Pak is available at www.tetrapakusa.com.

Tetra Pak and PROTECTS WHAT’S GOOD are trademarks belonging to the Tetra Pak Group.

ABOUT LEE LABRADA

Lee Labrada is president and CEO of Labrada Nutrition, a best-selling author and IFBB Hall of Fame athlete. He is also one of the most celebrated bodybuilding legends of all time. Lee is the former Fitness Czar for the City of Houston, credited with helping Houston shed its “fattest city” title. He has appeared on the covers bodybuilding and fitness magazines and has been featured on CNBC, FOX, NBC, ABC, CBS, CNN and ESPN.