MetaBrand Capital Names New Advisory Partners

Edison, NJ (May 13, 2015) – MetaBrand Capital, a “conscious capital” private equity firm and the investment pillar of MetaBrand – a full-service advisory group providing product formulation, outsourced operations, and sales and marketing services to natural and organic food, beverage and supplement brands – is expanding its board of Advisory Partners to better serve entrepreneurs with a broadened portfolio of capitalization options.

“These new Advisory Partners further solidify MetaBrand and MetaBrand Capital’s role as a “one-stop shop” for emerging natural and organic products brands and social-mission companies,” said Eric Schnell, CEO and founder of MetaBrand. Joining MetaBrand Capital as Advisory Partners are:

Courtney and Carter Reum

Through their Circle Up community , eco-entrepreneurs and brothers Courtney and Carter Reum are active angel investors, helping to link emerging brands with qualified crowd-funding investors. Both veterans of investment bank Goldman Sachs, the Reum brothers in 2007 founded VEEV, a Certified B Corp. and the first carbon-neutral spirit brand. Their work was featured in Richard Branson’s best-selling book Screw Business as Usual.

“Investors in their Circle are getting behind Courtney and Carter Reum’s investment and brand management acumen, bringing crowd funding options to MetaBrand’s clientele for smaller brands that may not qualify for larger scale investments,” Schnell said.

Grant Ferrier

As CEO of Nutrition Capital Network (NCN), and through its series of investor meetings, Grant Ferrier connects investors and growth companies in the health, nutrition and wellness industry. Since its inception in 2007, NCN has hosted 23 investor meetings and presented 407 companies, 60% of which have raised capital or completed some sort of transaction. NCN’s Spring 2015 Investor Meeting will be held May 18-19, at the Harvard Club of New York City.

“Nutrition Capital Network welcomes an expanded affiliation with MetaBrand as NCN’s natural products formulation partner, MetaBrand Capital as a NCN Cornerstone Investor, and Eric Schnell as part of our selection committee. Our shared values and passion for the business make bringing healthier food to the world a daily adventure,” said Ferrier.

Scott Greenburg
Named one of the “Best Lawyers in America” by Lawdragon Magazine, Scott Greenburg is senior partner with international law firm K&L Gates. His food and natural industry clients have included Starbucks, Sambazon, Sahale Snacks, Theo Chocolates, Guayaki Yerba Mate, Big Tree Farms, GreenAcres Markets and Sur La Table. Greenburg’s expertise includes venture capital, public offerings, intellectual property and technology issues, mergers and acquisitions, complex commercial transactions and international distribution.

Ivan Abrams
Ivan Abrams is a successful banker and entrepreneur, and President of Abrams & Company, Inc., a third-generation family business, and one of the leading sources of working capital financing and advisory services to the food and beverage and wine and spirits industries. Ivan also serves as a Managing Partner of MetaBrand Capital, providing financial and operational expertise to clients throughout MetaBrand’s portfolio, and focusing on equity, debt and revolving lines of credit to support accounts receivable and inventory growth.

“It’s rare that you find a firm like Metabrand that not only has so many top people focused on emerging businesses, but also provides consulting services, equity, and debt, all under one roof.  There is no question that this is the most strategic and unique offering in the industry,” said Abrams.

Jodi Wilinsky Hill and Susan Leger Ferraro
On behalf of MetaBrand’s clients and partners, veteran social mission entrepreneurs Jodi Wilinsky Hill and her partner Susan Leger Ferraro will work with socially conscious private and public organizations, facilitating access to alternative, free capital, including grants, microfinance, crowdsourcing and other vehicles that support quadruple bottom line goals of People, Planet Profit and Purpose. Jodi and Susan develop, write and manage grants and campaigns to deliver funding for hiring, employee/leadership training and development, and capital needs. They will also provide transformational leadership training built around socially conscious cultures, behavioral economics and employee engagement, designed in collaboration with Drs. Deepak Chopra and Rudy Tanzi and Gallup Science, among others.

For a complete list of MetaBrand Capital’s Advisory Partners, visit

MetaBrand Capital Helps Host NCN Spring 2015 Investor Meeting

The MetaBrand Capital team will be on hand to meet with companies and brands at the NCN Spring 2015 Investor Meeting, May 18-19, at the Harvard Club of New York City. MetaBrand Capital is a Cornerstone Investor in Nutrition Capital Network, and CEO Eric Schnell serves on NCN’s selection committee.

About MetaBrand
Founded by natural products entrepreneur Eric Schnell, MetaBrand is a Certified B Corporation based in Edison, NJ, offering turnkey “R&D to retail” services for start-up and early-stage natural and organic food, beverage and supplement companies, including product formulation, outsourced operations, distribution, and sales and marketing. With a team of 40 advisors and long-standing industry relationships, MetaBrand helps companies quickly and efficiently develop winning formulations and build successful brands for natural product concepts that are on-trend and are efficacious, regulation compliant, and scalable.
 For more information, visit 
For more information on MetaBrand Capital, visit

Gertrude Allen, MetaBrand Capital,, tel 646.321.8188
Steven Hoffman, Compass Natural,, tel 303.807.1042