SCOTTSDALE, AZ, June 23, 2015 /PRNewswire/ – Scottsdale, AZ based company NOHO, Inc. (OTC Symbol: DRNK) is excited to announce the availability of NOHO’s Hangover Defense 2 oz. shots in over 500 7-Eleven locations throughout Hong Kong.
“This is a huge milestone for us. The NOHO Asia team has been working diligently in creating a significant brand presence in Hong Kong. This partnership with 7-Eleven shows that their hard work and dedication over the past 12 months are paying off,” said Jay Grdina, CEO of NOHO, Inc. “The initial sell through rates have been above our initial expectations and we are anticipating large re-orders from NOHO Asia,” he went on to say.
Lowie Edjan, General Manager of Telford International, the exclusive distributor of NOHO in Hong Kong andMacau, said “As one of the leading distributors in the consumer beverage industry in Hong Kong, Macau, andChina, Telford is continuously searching for the newest trends around the world to bring to its local consumers. We are very excited about the listing of NOHO The Hangover Defense in 7-Eleven stores throughout Hong Kong as it will open up a whole new chapter in the functional beverage category. With the vibrant lifestyles in Hong Kong, we are confident that NOHO will be good news for our socially active consumers.”
“Our listing of the NOHO The Hangover Defense product at 7-Eleven is indeed a significant event and a milestone in the market development of NOHO products in Hong Kong. Partnering with 7-Eleven through our leading distributor, Telford International, is a phenomenal start in penetrating the sales network. There has been strong consumer demand for the product and now we have a solid partner where our consumers can purchase the product from,” said Samuel Lam, Director of NOHO Asia, Ltd.
About NOHO – Premium and Functional Lifestyle Beverage
NOHO “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last. NOHO is packed with essential nutrients, electrolytes, vitamins and contains NO energy components making it just as healthy as it is reliable.