SEATTLE, Nov. 11, 2015 /PRNewswire/ — Dairy-free creamer brand nutpods® successfully closed its first funding round on CircleUp this past summer, oversubscribing in just under one month. The funds will be dedicated to production, distribution expansion, and additional marketing efforts. In addition, nutpods’ three flagship products, Original, French Vanilla and newly released Hazelnut creamers, are now available in 37 Haggen stores across Washington and Oregon.
Co-founder and COO of CircleUp, Rory Eakin, was not surprised by their success. “We were thrilled to help nutpods raise growth capital. They’ve brought an innovative product to the market and developed a fanatical customer base. Our mission at CircleUp is to help exceptional entrepreneurs thrive by providing them with the capital and resources they need. We’re excited to see the growth initiatives Madeline and her team invest in, and where they go next.”
nutpods launched in May in 10 Seattle-area PCC Natural Markets, as well as on Amazon.com as a 4-pack; sales have surpassed the company’s projections. On Amazon, nutpods has been the #1 new release and is now an Amazon Best Seller with the highest ranking reviews in its category. Due to the strong re-order rates, the company has added a 12-pack and subscription options to its loyal, growing customer base. In addition to Haggen, the company has secured grocery placements throughout the west coast, including Mother’s and Town & Country markets (southern California), focusing on southern California, San Francisco, Portland and Seattle.
In late 2013, Founder and CEO Madeline Haydon set out to create the only unsweetened, dairy-free creamer with the consistency of real cream. “As the first alternative to half & half on the market, sales have been strong with vegans, the paleo community and others following a dairy-free lifestyle. Influential bloggers and our fans are now using nutpods as a perfect replacement for cream in their sweet and savory recipes like mashed potatoes, quiches and desserts. nutpods makes a great pumpkin pie and we’re thrilled to be part of our customers’ Thanksgiving dinners this year.”
About Green Grass Foods, Inc.
Green Grass Foods, Inc. is the producer of nutpods®, a dairy-free creamer made from almonds and coconuts. It is carrageenan-free and Non-GMO Project Verified, and is also certified Vegan, OU Kosher and Gluten-Free. Learn more at http://www.nutpods.com.