In December, OJO Eye Care Nectar expanded its distribution by securing placements on shelves at HEB stores throughout the state of Texas. Now, Insightful Solutions, the makers of the fortified eye care nectar, are adding to their product line with the launch of a dry “on-the-go” powder option. The company introduced OJO’s “Quickly Dissolving Eye Care Crystals” Monday in the following press release:
New York, 1/12/15 – The maker of OJO fortified eye care nectar, the worldʼs first Dr. formulated Eye Health Beverage, is thrilled to announce the immediate availability of OJO Quickly Dissolving Eye Care Crystals! OJO is now available “on-the-go” in a convenient stick-pack powder. Each packet of OJO Crystals contains a full daily doseof AREDS 2 vitamins. Simply dissolve in water, your favorite beverage, or even yogurt!
With over 30 million Americans suffering from eye disease, the OJO line of products was formulated to be a great tasting, natural, beverage alternative to the difficult to ingest AREDS 1&2 vitamins taken by millions of Americans, and which sold over $300 million last year. OJO Crystals bring the important health benefits of the AREDS vitamins to everyone interested in eye health, without the pill-related side effects.
Dr. Luchs, founder and CEO, and Aliza Lewis, co-founder and Chief Marketing Officer, are looking forward to the new product launch. “It’s a great time to expand our product line”, said Dr. Luchs in a statement “giving our consumers a choice of a great tasting ready-to drink beverage, or a convenient powder.”
“OJO Crystals are a super addition to our product line” said Aliza. “Simply put, the traditional AREDS vitamins are hard to swallow and difficult to take. As the beverage ALTERNATIVE to these pills, the OJO line of products gives eye vitamin shoppers something new – an easy, convenient and great tasting alternative to these pills. After all it’s a liquid form of the vitamins they are already taking…and now consumers can choose whichever product fits their lifestyle – either a convenient and delicious single serve ready-to-drink format, or a convenient stick pack powder they can take with them anywhere.” She continued to explain: “For those were unable to tolerate these pills in the past, we now have a great-tasting and easy-to-take alternative which is great on-the-go or anytime!”
About Insightful Solutions, LLC
Insightful Solutions, LLC, established in 2009 in Long Island, NY, developed OJO Fortified Eye Care Nectar under the direction of Dr. Jodi Luchs, MD, FACS, the founder and CEO of the company. The OJO line of products were developed especially for those who prefer not to take pills, and for anyone interested in preserving healthy vision.
Today, OJO fortified eye care nectar is available in two flavors for retailers across the country. It can be found in stores at HEB stores throughout Texas and a growing number of natural products and vitamin retailers. It is also available online at Ojonectar.com, Walgreens.
OJO quickly dissolving eye care crystals are available in three flavors onOJOcrystals.com, OpenSky.com, and Amazon.com, and will be coming to store shelves in the coming months. Visit Ojonectar.com or OJOcrystals.com for more information.
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