Los Gatos, CA (PRWEB) March 18, 2015 – ORAL I.V., a performance beverage company, has secured seed capital from angel investors, including a former NFL owner and original investor in the popular Muscle Milk® product. ORAL I.V. emerged as a crossover success story under the leadership of an executive team that has over three decades of combined experience in the beverage industry. Following a three-year history of success in the military, law enforcement, tactical and first responder communities, ORAL I.V. entered the consumer market in 2013. The company is now in talks with major distributors and retailers to expand North American retail sales channels for its hydration aid products.
ORAL I.V. has carved out a strong customer base in high performance sports such as Obstacle Course Racing (Spartan Race), CrossFit, running and mixed martial arts. The company has built a roster that includes some of the top athletes in the obstacle course racing circuit, including April Dee, Isaiah Vidal, Joey Patrolia, Orla Walsh and Sarah Pozdol. Between them, they hold numerous podium finishes in the Spartan Race, Atlas Race, BattleFrog Race Series and more. The ORAL I.V. team also includes UFC fighter Anthony “El Toro” Birchak and Crossfit athlete Jon Pera, a highly ranked fitness competitor who was on the LA Reign last year.
“ORAL I.V. is truly a game-changer for the performance beverage industry, and that’s why sales have grown steadily since we entered the consumer market in late 2013,” said Bob Jones, CEO, ORAL I.V. “We are looking for partners that can help expand our market reach and distribution, leveraging the brand equity that ORAL I.V. has already built in our target markets. From performance sports to everyday hydration, the product represents vast and varied opportunities for mainstream success.”
ORAL I.V. is a unique product that is formulated with a proprietary blend of electrolytes and trace minerals such as sodium, potassium, magnesium, chloride, manganese, selenium, copper, calcium, silicon and zinc. These elements undergo a production process to create a precise formula that activates and aids the body’s natural hydration processes. ORAL I.V. is not just a performance product; it can be used for daily maintenance and hydration efficiency. ORAL I.V. also does not contain any sugars, stimulants, or artificial ingredients.
ORAL I.V. has been certified by Informed-Sport, a quality assurance program for sports nutrition products, suppliers to the sports nutrition industry and supplement manufacturing facilities. The informed-Sport program provides assurance that products have been tested for substances listed on the World Anti-Doping Agency list of banned substances and are safer for athletes to use. ORAL I.V. is also produced to the highest standards of quality under rigorous manufacturing controls and is manufactured in a facility that follows current Good Manufacturing Practice (cGMP) requirements according to ISO 9001 standards.