PowerICE Expands Distribution into Publix Super Markets

power_ice_single_group_1STEAMBOAT SPRINGS, Colo. (Feb, 23, 2015) – PowerICE, the innovator of all-natural frozen hydration bars, can be found in over 1,000 Publix stores.

“We’re excited to be in Publix, a premier food retailer and the largest and fastest growing, employee-owned grocery chain in the United States,” said Blair McNamara, Vice President of Sales and Marketing for PowerICE, Inc. “Publix is legendary in their customer service and quality. It is exciting that Publix is providing innovative products like PowerICE to their customers in the sports drinks section of their stores.”

PowerICE frozen hydration bars were created to enhance performance in athletes year-round by cooling the body’s core temperature while replenishing lost electrolytes. PowerICE bars are made with 100% all-natural ingredients.

While they remain a favorite of professional and amateur athletes and sports enthusiasts, All Natural PowerICE bars are a favorite of parents looking for healthy, tasty frozen treats for themselves and their families. Each PowerICE bar has the daily recommended intake of Vitamin C but with only 30 calories, 8 grams of sugar and no high-fructose corn syrup.

With the addition of over 1,000 Publix stores and the recent announcement of being available in H-E-B, PowerICE is now available at many of the nation’s largest grocery store chains as well as hundreds of specialty running, cycling and fitness retailers across the country. To find a retailer near you, visit PowerICE.com.

About PowerICE

PowerICE embodies the Frozen Electrolyte Theory — the concept that recovery and hydration happen faster when in a frozen state. Enjoying a PowerICE frozen hydration bar before, during and after physical activity will keep you performing at your best.

PowerICE, Inc. is based in Steamboat Springs, Colo., an active mountain community that embodies the healthy lifestyle at the core of PowerICE’s products and mission. For more information, call 888-456-7373, sales@powerice.com or visit www.PowerICE.com.