Sprite Uses Snapchat to Connect with Brazilian Consumers
Sprite is utilizing Snapchat to engage with Brazilian consumers. According to AdWeek, by way of ad agency CUBOCC, the Coca-Cola Company-owned brand has recently launched “RFRSH Na Lata”, a campaign that allows Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans. The brand has also tapped a handful of Brazilian YouTube celebrities, skateboarders, singers and graffiti to participate in the campaign.
Taco Bell Testing Rockstar Slushies
Taco Bell has blessed the patrons of its Tennessee locations with Rockstar Punched Freeze, a Rockstar Energy-infused slushie. The Daily Meal says the Tex-Mex fast food chain is testing out the product in only its Volunteer State franchises currently, but may bring it to consumers nationwide at a later date. Rockstar Punched Freeze joins Taco Bell’s list of limited-edition co-branded slushies, which includes Mountain Dew Baja Blast Freeze, Dr. Pepper Vanilla Float Freeze and last year’s Starburst Freeze.
Sugary Drinks Linked to Heart Failure in New Study
CNN has yet another study linking the consumption of soda with health problems. This one’s from the British Medical Journal, which found that men who drank at least two sweetened beverages daily were at a 23 percent higher risk of going into heart failure. The study followed the food and beverage intake of 42,000 Swedish men between the ages of 45 and 79 over the course of 12 years.
“The takeaway message is that people who regularly consume sweetened beverages should consider limiting their consumption to reduce their risk of heart failure,” wrote report co-author Dr. Susana Larsson of the Stockholm Karolinska Institutet.
Brighton Becomes First British City To Introduce Soda Tax
As the prevalence of soda taxes increases stateside, Brighton has just become the first British city to introduce a tax on sugary beverages. VICE Media’s food vertical Munchies reports that Brighton & Hove City Council is encouraging restaurants and other food retailers to implement a voluntary tax on sugar-sweetened fizzy beverages, as part of the city’s efforts to curb soda consumption and improve food education in primary schools.
I Don’t Get Tired Gets Distribution
Baton Rouge rapper Kevin Gates has secured distribution for his I Don’t Get Tired energy drink brand. Vending Times reports that Houston-based Candyman Vending Services will carry the product, which is named after Gates’ 2014 single, in its machines through the Houston and Austin, Texas areas. Designed after the discontinued prescription cough syrup from pharmaceutical company Actavis, Gates has been promoting the official launch of ‘I Don’t Get Tired’ since August of last year.