CHICAGO, Dec. 21, 2015 /PRNewswire/ — Hot off her record breaking performances at the 2015 World Gymnastic Championships and U.S. National Championships, and her inclusion as a Sports Illustrated Sportsman of the Year finalist, Core Power® is proud to announce that it has signed up-and-coming superstar Simone Biles as the newest member of its “Everyday Awesome” team of athletes. Simone will head up Core Power’s team of Olympic hopefuls, which also includes Paralympic athlete Blake Leeper and wrestler Kyle Dake. Core Power will showcase Biles’s contagious smile, inspirational history and powerful Olympic drive throughout 2016 in the form of advertising, in-store displays, point of purchase materials, and social media.
As evidenced by her determination and accomplishments, Biles is a true testament to what it means to be “Everyday Awesome.” At just 18 years of age, Biles is already one of the most decorated women in gymnastics history. In November of this year, she became the first woman to win three consecutive world championships. She has won the most world championship gold medals (10) of any female gymnast in history, is the first woman to have captured four gold medals at a single world championships (2014 & 2015) since 1974, and she is undefeated in the all-around competition since 2013. Simone was also honored as the “Sportswoman of the Year” by the Women’s Sports Foundation in 2014 and was recently named the 2015 USOC Female Olympic Athlete of the Year.
“I spend a lot of time in the gym training and Core Power is a great fit for my nutritional needs,” said Biles. “For me to compete at the highest level, training and living a healthy lifestyle is an everyday focus for me and I’m excited to be a part of the Everyday Awesome team!”
“When I think of why we created this product and who we created it for, there’s no better person to represent Core Power than Simone Biles,” said Steve Jones, Chief Executive Officer of fairlife, LLC, the maker of Core Power. “The hours of training over the past 12 years have made her the breakthrough athlete that she is today – and that’s something we celebrate and spotlight at Core Power. At fairlife we believe that hard work, enthusiasm and passion pay off in the long run when it comes to reaching goals. Simone Biles personifies all of that. Period.”
Currently in training for the 2016 Olympic Games in Rio, Biles is considered by many as a favorite to bring home gold for the U.S. The Olympic hopeful team of Biles, Leeper and Dake complement Core Power’s existing team of “Everyday Awesome” athletes, which includes Dallas quarterback Tony Romo, Charlotte Hornets point guard Kemba Walker, New York Rangers captain Ryan McDonaghand fitness trainer and motivator Shaun T. All of these athletes represent the feisty character and tone of the brand while perfectly exemplifying the idea that awesome happens every day and is worthy of recognition.
High Quality Protein to Fuel #EverydayAwesome
Core Power is made with high quality, high-protein real milk that is cold-filtered to power and strengthen athletes and give energy and vitality to active people.
Core Power is available in two varieties: the CORE version has 26 grams of protein and 240 calories, and the LIGHT version has 20 grams of protein and150 calories. Core Power CORE is available in vanilla, chocolate and banana while Core Power LIGHT is available in chocolate and strawberry banana. Core Power launched nationally in 2013 and can be found in most grocery and convenience stores across the country. For a list of stores that carry Core Power, please visit corepower.com/stores.
About fairlife, LLC
fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added nutrition products that start with high-quality milk from independent American family farmers committed to humane animal care and sustainable and traceable agriculture.
fairlife, LLC’s patented cold filtration process filters milk to increase natural protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife, LLC, creates, market and sells. fairlife, LLC owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, also produces fairlife ultra-filtered milk, a high protein, reduced sugar great-tasting milk for the whole family, and YUP!, a delicious line of flavored milks currently available in select East Coast markets. For more information, visithttp://fairlife.com and http://corepower.com.
To follow Simone’s “Everyday Awesome” journey to Rio, you can follow her on Twitter (@Simone_Biles), Instagram (SimoneBiles) and Facebook (SimoneBiles).