Smartwater Kicks Off “Up, Up, Up” Campaign with Jennifer Aniston

2264251_Taxi_Jen_Portrait_Comp-2_RGBNEW YORK–(BUSINESS WIRE)–The makers of smartwater®, a premium, vapor-distilled water with electrolytes for taste, today announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning this week the accomplished actor, director, producer and businesswoman will be featured in the brand’s “up, up, up” campaign which includes print and out of home advertising throughout the country.

“At smartwater, we believe that success doesn’t happen in a single moment. In the same way that smartwater is water inspired by the clouds, we want to inspire consumers and help to elevate their everyday journeys,” said Caroline Kibler, Director of smartwater. “Great things happen little by little, sip by sip…up, up, up.”

The campaign, which uses wide open skies to illustrate feelings of optimism and clarity, includes four images that show the role of smartwater as a companion in everyday moments of progress in Jennifer Aniston’s life. Looking inspired and motivated, she is shown walking on to set, traveling to meetings and pitching ideas.

“We are all on some sort of journey and it’s those little moments of inspiration that help us to move forward,” said Guy Duncan, Group Director of Integrated Marketing Content. “This campaign captures Jennifer Aniston’s ‘up moments,’ whether it’s walking on to set or running to meetings, she takes a moment to get inspired and focused with a sip ofsmartwater.”

In addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life throughout the summer through events and partnerships, as well as digital and social media activations.. Follow #upupup on Facebook, Twitter and Instagram to continue along on the smartwater® journey.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest e beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, or find us on LinkedIn at