NEW YORK–(BUSINESS WIRE)–SodaStream International Ltd. (NASDAQ:SODA), the number one sparkling water brand in the world, together with Skinnygirl, the sassy, solutions-based, lifestyle brand created by Bethenny Frankel, announced today the launch of two new all naturally flavored sparkling drink mixes – Cucumber Lime and Mango Berry. Frankel andDaniel Birnbaum, CEO of SodaStream, will host an event this evening at Provocateur Lounge in New York City’s famed Meatpacking District to celebrate.
The companies developed the naturally flavored and lightly sweetened drink mixes exclusively for the SodaStream Sparkling Water Makers. Free from high fructose corn syrup, artificial sweeteners, artificial flavors, and preservatives, the SodaStream Skinnygirl Drink Mixes, Cucumber Lime and Mango Berry, with all natural flavors, are designed for making low calorie, better-for-you sparkling drinks at home.
“Today’s consumers are making a concerted effort to find healthier beverage options without compromising on taste, and that’s exactly what we did with Skinnygirl,” said Daniel Birnbaum, CEO of SodaStream. “SodaStream’s partnership with Skinnygirl is a natural fit because it allows consumers to customize beverages and enjoy fun, tasty and exciting sparkling water at home.”
“I am excited to finally be celebrating the launch of our news flavors, said Bethenny Frankel, Founder & CEO, Skinnygirl. “We’ve spent a lot of time finding the perfect balance of flavors that delivers a refreshing, bubbling Skinnygirl drink that tastes great.”
The evening’s festivities will offer consumers, media, Skinnygirl and SodaStream enthusiasts the opportunity to sample the two new flavors and celebrate this exciting launch alongside both Frankel and Birnbaum. Specialty cocktails incorporating the two co-branded flavors will be served at the party.
SodaStream, the leading manufacturer and distributor of sparkling water makers, allows consumers to turn regular water into delicious sparkling and flavored sparkling water in seconds. Recent surveys in the U.S. and U.K. have found that those with a SodaStream in the home consume 43 percent more water and water-based drinks than those without one1.
SodaStream Skinnygirl Drink Mixes are available in 500ml bottles online at www.sodastreamusa.com and in-store at Bed, Bath, & Beyond, Meijer, and a variety of independent retailers for a new low price of $5.99.
What started with the Skinnygirl Margarita from the mind of author, chef, TV personality and entrepreneur Bethenny Frankel, has turned, quite frankly, into a lifestyle revolution. Skinnygirl is passionate about redefining the way women live by bringing them straightforward solutions that add ease and flair to their lives–each and every day. Women can have it all–and Skinnygirl is committed to creating delicious, smart products to help them enjoy everything they love about life. No guilt. No hassle.
SodaStream is the world’s leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including 15,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit http://www.sodastream.com.
1Toluna, a leading market research firm, conducted the survey online with 3,680 nationally representative U.S. adults ages 18+ between November 2 – November 8, 2014.