Thursday, June 11, 2015, Elma, NY – Steuben Foods’ new Elmhurst Naturals™ brand is set to launch its first product: Banana Water. Banana Water is a light and refreshing hydration beverage packed with electrolytes. Formulated with all-natural banana juice concentrate, Banana Water delivers on a clean label and provides the rich nutritional benefits you would expect from a good-for-you water.
The name of the game for this product, in terms of nutritional value, is potassium. Potassium is essential for hydration, supports heart health, assists in metabolic balance, and aids in digestion. Each bottle of Elmhurst Naturals™ Banana Water contains the potassium equivalent of up to two bananas!
Banana Water marks a significant innovation within the growing bottled water category. “Water doesn’t have to be a commodity anymore,” said Stacey Inglis, Senior Vice President of Marketing for Steuben Foods. “The landscape is changing. People are getting bored with water to some degree. They don’t just want ‘water’ – they want water that has some kind of special value beyond what you get from the tap.
“We looked at carbonated, natural, spring, mineral” continued Inglis. “It seemed as though that had all been done. Then we looked at flavored. Coconut Water is the big player right now, but is such a polarizing flavor. We asked ourselves, ‘Where do refreshment, nutrition and taste meet?’ It was like a light bulb went on – bananas, of course!”
Elmhurst Naturals™ Banana Water is an RTD product being launched in 12 fl oz aseptic bottles. It will be available at retail grocery in three hydrating flavors: Original, Passion Fruit and Mango, with an S.R.P. of between $1.99 – $2.49.
Elmhurst Naturals™ will follow Banana Water with a second product in early Fall, so stay tuned.
About Steuben Foods
Rooted in a century of dairy processing history, Steuben Foods, Inc. is a food and beverage manufacturer renowned for its operational excellence in the production of low-acid, aseptic cartons and bottles. Steuben Foods is a New York company founded upon the state’s rich agricultural heritage. Its manufacturing operation is located in Elma, outside of Buffalo; while its R&D facilities and headquarters are at the Elmhurst Dairy campus in Jamaica, Queens. Privately owned and operated, Steuben has grown exponentially from its Elmhurst roots. This culminated with the opening of its state-of-the-art Elma facility in 1985; an operation that, today, encompasses over 20 production lines, 500 employees and 425,000 developed square feet. Traditionally a contract manufacturing partner, Steuben has expanded to include the development and marketing of its own unique brand and licensed brands. The company continues to define its value proposition in terms of leading-edge aseptic packaging technology and a famous R&D competency.