In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor Ray Latif examine emerging ingredient trends for natural-oriented beverages.
The discussion centers on mounting interest for plant-based protein, turmeric, probiotics and matcha as Craven and Latif point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of these ingredients.