VOLVIC Partners with Rugged Maniac Ahead of NYC Race

unnamedNew York, NY – June 23, 2005 – VOLVIC has teamed up with the Rugged Maniac for their NYC Races to help hydrate the mud maniac participants over the weekend.

Willing to discover your strength and inner self or simply awake the volcano dormant in you? The 5K obstacles races returns to NYC this weekend. More than 2,000 maniacs are looking forward to get rugged next Saturday and Sunday. With 25 obstacles such as climbing towers, rocketing down a huge water slide, crawling through tunnels or running 3 miles, these races are a challenging teamwork.

“For VOLVIC, this partnership with Rugged Races is very natural and exciting as not only this is a unique opportunity to engage with our consumers”, says Olivier Sonnois, Team Leader at Brands Within Reach, “ and also providing hydration is essential in this type of activities. VOLVIC emerges from the ancient volcanoes of Auvergne with a unique mineral composition”, he adds.

The NYC Rugged Maniac will be held on Saturday, June 27th and Sunday, June 28th in Brooklyn at the Aviator Sports and Events Center.

Show your determination, grab a Volvic and crawl out there!

Volvic is distributed by Brands Within Reach, llc

689 Mamaroneck Ave – 1st Floor – New York, NY 10543. www.volvic-na.com

Contact us at volvic@bwrgroup.com