Volvic Ramps Up its U.S. Marketing Efforts

logo-1(New York, NY) Dec. 9, 2015 – Volvic® Natural Spring Water, one of the world’s famous bottled water brands, is launching a series of consumer-engaging initiatives in the U.S. to introduce more people to Volvic’s pure taste.

Kicking off the campaign in New York City, Volvic is helping Manhattanites celebrate National Pastry Day on Wednesday, Dec. 9th, by partnering with UberEATS and French pâtisserie La Maison du Macaron to gift UberEATS customers with French favorites, including delicate and delicious macarons in seasonal flavors and a 500ml bottle of Volvic water, debuting the brand’s new packaging design.

Carrying out UberEATS’ promise of offering “local favorites, delivered in an instant,” New Yorkers who order a meal through the UberEATS mobile app will receive the complimentary gift pack while supplies last. Plus, fans nationwide will have the chance to win a variety of Volvic-branded prizes by supporting the campaign on social media using the hashtag #VolvicUSA. UberEATS is available from 11am – 2pm in Manhattan between 14th Street and 59th Street.

Volvic is ramping up their marketing efforts in the U.S. market, specifically focused on building its presence in New York, Chicago, San Francisco, Miami, Washington D.C. and Los Angeles. The brand has revamped the North American website, updated the logo and reinvigorated the packaging.

“We’re very excited about growing our footprint in the U.S., starting with New York, and introducing more people to Volvic water’s pure taste, which has become a well-known water brand in Europe loved by so many,” said Olivier Sonnois, CEO of Brands Within Reach, the exclusive sales and marketing agent in the United States and Canada of Volvic. “Celebrating National Pastry Day is just the first of many exciting activities we have planned for the next year that will surprise and delight customers.”

Volvic water comes from one of the largest and oldest preserved ecosystems on the planet: the Regional Natural Park of Volcanoes in Auvergne, France. Different from any other water brand in the world, Volvic water is created from rainwater that slowly goes through a natural filtration seeping through six porous layers of ancient volcanic rocks. During this underground journey, Volvic water captures its unique mineral composition. The water is collected at 90 meters deep and bottled exclusively at its source, the Clairvic Spring in the town of Volvic, France. This Mother-Nature process is what makes Volvic’s pure, natural taste and one of Europe’s preferred water brands.

The Auvergne region is an ancient protected area known for its impressive landscape, and attracts outdoor enthusiasts from around the world seeking adventure and activities immersed in its natural environment.

Throughout 2016, Volvic will have several surprises in store for its fans and customers, in some of the most unexpected of places. Follow Volvic on social media at Facebook.com/VolvicUSA and Instagram/VolvicUSA to learn more.

Volvic water is available at most natural food stores, specialty food stores and select supermarket and drug stores including delivery services. For a full list, visit www.volvic-na.com.