ZICO Launches Certified Organic Fair Trade Coconut Water

ZICO_500mL_Organic_Natural_227x284EL SEGUNDO, Calif.–(BUSINESS WIRE)–Today, ZICO Beverages LLC announced the arrival of ZICO® Natural Premium Organic Coconut Water (ZICO Organic for short). Our latest product has just one ingredient: 100% Organic Fair Trade coconut water and each package purchased helps support the local Philippine farming communities, where we source these coconuts. With nothing added and nothing removed, ZICO Organic supports hydration through five naturally-occurring electrolytes, including as much potassium as a banana.

Certified Organic by the U.S. Department of Agriculture’s National Organic Program and certified Fair Trade by Fair Trade Sustainability Alliance (FairTSA), ZICO Organic offers the best of nature today while building a better tomorrow for the local Philippine communities where our coconuts are hand-harvested. Every package purchased helps support organic farming, fair crop prices, community development projects, and the economic well-being of farmers and producers who help us bring ZICO to millions of people around the world.

“At ZICO, we believe every day is an opportunity to start something good,” said Lorna Peters, ZICO Chief Marketing Officer for ZICO. “Our new Organic Fair Trade coconut water is just one step we’re taking as a company to offer more choices for people to consume consciously.”

“Living sustainably doesn’t mean you need to overhaul your lifestyle,” said ZICO brand ambassador Jessica Alba. “ZICO’s new Organic Fair Trade natural coconut water hydrates and helps do something good with every sip.”

With 80 calories per 16.9 fl. oz. serving, ZICO Organic has no artificial flavors and no preservatives. Coconut water is naturally free of fat, cholesterol, gluten, dairy and lactose. At launch, ZICO Organic will be available in 16.9 fl. oz., Tetra Pak® paper cartons with a suggested retail price of $3.49. Our latest product will launch in select regions, including New York, with national U.S. rollout throughout the summer.

Over the past decade, we’ve hand-harvested more than one billion green coconuts from Asia to bring refreshing crisp ZICO coconut water to millions of people around the world. Beyond the original, bestselling ZICO Natural Coconut Water, we’ve expanded our product lineup to include new flavored coconut water beverages like Chocolate, Pineapple and Watermelon Raspberry. Last year, we launched ZICO Chilled Premium Coconut Water & Juice Blends (ZICO Chilled Juices), which combines chilled premium coconut water with mouthwatering fruit juice including Orange and Pineapple Mango.

Like crisp, refreshing coconuts, at ZICO, we think life is better when our hearts and minds are open. For more information on ZICO Organic, please visit ZICO.com and for healthy living tips and #CrackLifeOpen inspiration, be our friend onFacebook.com/ZICOcoconut, Instagram.com/zicococonut, Pinterest.com/zicococonut, Twitter.com/zicococonut, or on Google+.

About ZICO Beverages LLC.

Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of ZICO® Premium Coconut Water™. Beyond the original, bestselling ZICO Natural Coconut Water which is naturally fat and cholesterol free, we’ve expanded our product lineup to include new flavored coconut waters like Chocolate, Pineapple and Watermelon Raspberry along with our new 100% Organic Fair Trade coconut water and ZICO Chilled Juices, which combines chilled premium coconut water with mouthwatering fruit juice including Orange and Pineapple Mango. ZICO naturally supports hydration with five electrolytes, including as much potassium as a banana. You used to have to shimmy up a tree and machete-open a coconut to experience the refreshing taste of coconut water, but not anymore. We climbed the tree for you®.