ZICO Launches Watermelon Raspberry Flavored Coconut Water

FOR-RELEASE_WR-Photo_1EL SEGUNDO, Calif.–(BUSINESS WIRE)–With spring just around the corner, ZICO Beverages LLC is ready to crack open flavor with the launch of ZICO® Premium Watermelon Raspberry Flavored Coconut Water. Our new category-first product combines 100% coconut water with fruit-forward natural flavors of Watermelon and Raspberry.

Watermelon Raspberry Flavored ZICO supports hydration with five naturally-occurring electrolytes, including as much potassium as a banana. Like all ZICO, our newest product has no artificial flavors or added preservatives, and is free of fat, cholesterol, gluten, dairy and lactose. At 90 calories per bottle, Watermelon Raspberry Flavored ZICO is a refreshing option for delicious hydration.

“At ZICO, we believe that staying hydrated doesn’t need to be a chore,” said Lorna Peters, ZICO Chief Marketing Officer. “We’re excited to share Watermelon Raspberry Flavored ZICO as another great-tasting choice to treat yourself well every day.”

“Proper hydration helps keep the body in balance, but simply put — most people don’t drink enough fluids to reap the benefits,” said Tanya Zuckerbrot, MS, RD, ZICO Brand Ambassador and creator of the renowned F-Factor Diet. “My job is to educate people on how to incorporate healthy choices that work for their lifestyle—I’ve been drinking ZICO for years and recommend it as a delicious way to soak up the hydration benefits and taste of pure coconut water every day.”

Watermelon Raspberry Flavored ZICO will be available at retailers nationwide as of mid-April and comes in convenient 14 fl. oz., re-sealable bottles. Suggested retail price is $2.49, but pricing is up to the discretion of the individual retailer.

Over the past decade, ZICO has been a leader in the booming coconut water category for its refreshing crisp coconut water, which is hand-harvested from green coconuts in Asia. Beyond the original, bestselling ZICO Natural Coconut Water, we’ve expanded our product lineup to include new flavored coconut water beverages like Chocolate, Pineapple and now Watermelon Raspberry. Last year, we launched ZICO Chilled Premium Coconut Water & Juice Blends (ZICO Chilled Juices), which combines chilled premium coconut water with mouthwatering fruit juice including Orange and Pineapple Mango.

For more information on ZICO Watermelon Raspberry Flavored ZICO, please visit ZICO.com and for healthy living tips and #CrackLifeOpen inspiration, be our friend on Facebook.com/ZICOcoconut, Twitter.com/ZICOcoconut, Instagram.com/ZICOcoconut and Pinterest.com/ZICOcoconut.

About ZICO Beverages, LLC.

Founded in 2004, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO® Premium Coconut Water™. Beyond the original, bestselling ZICO Natural Coconut Water which has zero fat and zero cholesterol, we’ve expanded our product lineup to include new flavored coconut waters like Chocolate, Pineapple and now Watermelon Raspberry in addition to ZICO Chilled Juices, which combines chilled premium coconut water with mouthwatering fruit juice including Orange and Pineapple Mango. All ZICO products naturally supports hydration with five electrolytes, including as much potassium as a banana, You used to have to shinny up a tree and machete-open a coconut to experience the refreshing taste of coconut water, but not anymore. We climbed the tree for you®.