2016 BevNET Expo West Coverage: An Interview with Rumble Co-Founder James McQueen

At Natural Products Expo West 2016, BevNET caught up with Rumble Drinks co-founder James McQueen. Founded in 2013 in Victoria, British Columbia, Rumble’s three-SKU line of all-natural protein shakes made their way into the U.S. marketplace in mid-2015 by way of Whole Foods’ Southern Pacific and Mid-Atlantic regions. Since then, the brand has been authorized at Safeway and Albertson’s stores nationwide, as well as Fairway grocery stores in New York City.

In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.