Alkaline Water Co. Achieves Sales Milestone

sD6qV-UYSCOTTSDALE, AZ–(Marketwired – Apr 12, 2016) – The Alkaline Water Company Inc.(OTCQB: WTER) (the “Company”), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, are very pleased to report growth objectives achieved record sales revenue for both the month and fiscal year ended March 31, 2016.

We are reporting positive results with preliminary accounting for the fiscal year ended March 31, 2016 which indicates our revenue for the fiscal year end exceeded $7,000,000, a greater than 89% year-over-year increase. Furthermore, revenue for March exceeded $1,000,000 with total revenue for the quarter calculated in excess of $2,000.000. Lastly, and perhaps most importantly, purchase orders for the month of March were also a record $1.14 million.

These financial achievements all represent record-breaking news for the Company. When placed in context alongside recent technology advancements that are on track to double production capacity, Alkaline Water Co. management believes this demonstrates a commitment to sustainable growth. The net result has been ongoing and orderly progress towards stated goals, while implementing operational solutions to directly meet the needs of a rapidly growing order book.

“Today we are celebrating an important milestone. Our recent sales records are an achievement that any growing company would feel positive about, and while $1 million a month is huge for us, more importantly we now have the financing in place to aggressively fulfil an accelerated growth program,” states Steven P. Nickolas, CEO and President of the company. “We want to thank our employees, bottlers, vendors, brokers, distributors, retailers, and consumers for another record year. We also want to share in our belief that this upcoming fiscal year will exceed everyone’s expectations, and we are so very gratified to watch our brand thrive through the dedicated efforts of our growing team.”

About The Alkaline Water Company Inc. (OTCQB: WTER): The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com.

About Alkaline88: Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements: This news release contains “forward-looking statements.” Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statement that recent technology advancements are on track to double production capacity; the belief of the Company’s management that the financial achievements demonstrate a commitment to sustainable growth; the statement that the Company now has the financing in place to aggressively fulfil an accelerated growth program; and the Company’s belief that this upcoming fiscal year will exceed everyone’s expectations.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that there will be continued expansion of direct store distributor sales; that there will be increased production capacity through implementation of new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water; additional competitors selling alkaline water bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; that fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.