Avitae to Introduce Sparkling Caffeine Waters at Natural Products Expo West

5371722f-8dfb-4803-ad5d-d8325e71ea15CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will unveil “Sparkling Avitae,” an all-new product line of carbonated caffeine water, at the Natural Products Expo West,March 11-13 in Anaheim, California.

“We’re excited to add carbonation to our line of products and give our consumers even more options that they’ve been asking for,” said Norman E. Snyder, president and chief executive officer of Avitae. “Sparkling Avitae provides the instant-go or pick-me-up that our consumers seek while satisfying those looking for a carbonated beverage option.”

Sparkling Avitae is available in the 90-milligram caffeine level with an unflavored version and in four all-new flavors, Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit. The new carbonated caffeine waters are made from carbonated water, natural caffeine derived from green coffee beans, natural flavors and citric acid. They contain zero calories, sugars or artificial ingredients, and no bitter aftertaste. Sparkling Avitae is expected to be on store shelves in late spring.

With the addition of sparkling beverages, Avitae will now offer consumers 12 product options. Avitae’s non-carbonated caffeine water line is offered in three unflavored caffeine levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four non-carbonated flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. The water contains natural caffeine derived from green coffee beans, contains zero calories, and no sugars or artificial ingredients, and has no bitter aftertaste.

Avitae Caffeine Water is available in select retail stores throughout the country, including Albertsons, Safeway, Giant Eagle, GIANT Foods, Whole Foods, Wegmans, Shaws, Jewel-Osco, Tops, Price Chopper, Harmons Neighborhood Grocer, Raley’s Family of Fine Stores, Save Mart, Spartan Stores and Roundy’s Supermarkets. The full list of retail locations is online at www.goavitae.com. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and is available through Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in non-carbonated 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four non-carbonated flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. In March 2016, Avitae added five Sparkling Avitae options to its product line. For more information, visit www.goavitae.com.